PADULA, GIOVANNA
PADULA, GIOVANNA
Dipartimento di Marketing
Conoscere i concorrenti per affrontarli
2016 Padula, Giovanna; Chizzoli, Cristian
Conoscere i Concorrenti per Affrontarli: Competitive Intelligence
2011 Padula, Giovanna; Chizzoli, Cristian
Coopetition Strategy: A New View of Inter-firm Dynamics for Value Creation
2006 Dagnino, G; Padula, Giovanna
Coopetition: Nature, Challenges and Implications for Firms' Strategic Behavior and Managerial Mindset
2012 G. B., Dagnino; M. C., Di Guardo; Padula, Giovanna
Developing effective customer solutions: an associative learning perspective
2023 Padula, Giovanna
Enhancing the Innovation Performance of Firms by Balancing Cohesiveness and Bridging Ties
2008 Padula, Giovanna
Holcim (Italia) SpA. Segmenting and Targeting Business Markets
2004 Padula, Giovanna
How You Can Really Improve Your Customer Satisfaction Management. Implications from the Three Factor Theory of Customer Satisfaction
2005 Busacca, BRUNO GIUSEPPE; Padula, Giovanna
IBM: Risorse e Competenze per il Vantaggio Competitivo
2007 Padula, Giovanna; Zerbini, Fabrizio
Il cliente B2B: il comportamento d’acquisto di beni industriali
2016 Borghini, Stefania; Padula, Giovanna
Il Cliente BtoB: Processo di Acquisto e Comportamento di Consumo
2011 Borghini, Stefania; Padula, Giovanna
Innovazione, Governo della Conoscenza e Comportamento Acquisitivo
2010 A., Capasso; Padula, Giovanna
Investigating the Microstructure of Network Evolution: Alliance Formation in the Mobile Communications Industry
2008 Rosenkopf, L; Padula, Giovanna
La determinazione dei Point of Parity e dei Point of Difference per il posizionamento della marca. Il contributo della “Three Factory Theory of Customer Satisfaction”.
2012 Busacca, BRUNO GIUSEPPE; Padula, Giovanna
La market orientation nel business to business. Il caso Alcantara
2001 Cillo, Paola; Padula, Giovanna
Reti di Imprese e Apprendimento
2002 Padula, Giovanna
Reti di Imprese e Processi Competitivi
2000 Padula, Giovanna
Selfie, big data e customer intelligence
2015 Padula, Giovanna; Rubera, Gaia
SMEs inventive performance and profitability in the markets for technology
2015 Padula, Giovanna; Novelli, Elena; Conti, Raffaele
The Asymmetric Impact of Price-Attribute Performance on Overall Price Evaluation
2005 Padula, Giovanna; Busacca, BRUNO GIUSEPPE
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
Conoscere i concorrenti per affrontarli | 1-gen-2016 | Padula, Giovanna; Chizzoli, Cristian | - | Egea |
Conoscere i Concorrenti per Affrontarli: Competitive Intelligence | 1-gen-2011 | Padula, Giovanna; Chizzoli, Cristian | - | EGEA |
Coopetition Strategy: A New View of Inter-firm Dynamics for Value Creation | 1-gen-2006 | Dagnino, G; Padula, Giovanna | - | ISIDA |
Coopetition: Nature, Challenges and Implications for Firms' Strategic Behavior and Managerial Mindset | 1-gen-2012 | G. B., Dagnino; M. C., Di Guardo; Padula, Giovanna | - | Elgar |
Developing effective customer solutions: an associative learning perspective | 1-gen-2023 | Padula, Giovanna | SINERGIE | - |
Enhancing the Innovation Performance of Firms by Balancing Cohesiveness and Bridging Ties | 1-gen-2008 | Padula, Giovanna | LONG RANGE PLANNING | Elsevier Science Limited:Oxford Fulfillment Center, PO Box 800, Kidlington Oxford OX5 1DX United Kingdom:011 44 1865 843000, 011 44 1865 843699, EMAIL: asianfo@elsevier.com, tcb@elsevier.co.UK, INTERNET: http://www.elsevier.com, http://www.elsevier.com/locate/shpsa/, Fax: 011 44 1865 843010 |
Holcim (Italia) SpA. Segmenting and Targeting Business Markets | 1-gen-2004 | Padula, Giovanna | - | - |
How You Can Really Improve Your Customer Satisfaction Management. Implications from the Three Factor Theory of Customer Satisfaction | 1-gen-2005 | Busacca, BRUNO GIUSEPPE; Padula, Giovanna | FINANZA MARKETING E PRODUZIONE | Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582 |
IBM: Risorse e Competenze per il Vantaggio Competitivo | 1-gen-2007 | Padula, Giovanna; Zerbini, Fabrizio | - | Istituto di Marketing |
Il cliente B2B: il comportamento d’acquisto di beni industriali | 1-gen-2016 | Borghini, Stefania; Padula, Giovanna | - | Egea |
Il Cliente BtoB: Processo di Acquisto e Comportamento di Consumo | 1-gen-2011 | Borghini, Stefania; Padula, Giovanna | - | EGEA |
Innovazione, Governo della Conoscenza e Comportamento Acquisitivo | 1-gen-2010 | A., Capasso; Padula, Giovanna | - | Franco Angeli |
Investigating the Microstructure of Network Evolution: Alliance Formation in the Mobile Communications Industry | 1-gen-2008 | Rosenkopf, L; Padula, Giovanna | ORGANIZATION SCIENCE | -ATTUALE: INST OPERATIONS RESEARCH MANAGEMENT SCIENCES, 901 ELKRIDGE LANDING RD, STE 400, LINTHICUM HTS, USA, MD, 21090-2909-INFORMS:901 Elkridge Landing Road, Suite 400:Linthicum, MD 21090:(800)446-3676, (410)850-0300, EMAIL: informs@informs.org, INTERNET: http://www.informs.org, http://pubsonline.informs.org, Fax: (410)684-2963 |
La determinazione dei Point of Parity e dei Point of Difference per il posizionamento della marca. Il contributo della “Three Factory Theory of Customer Satisfaction”. | 1-gen-2012 | Busacca, BRUNO GIUSEPPE; Padula, Giovanna | - | Egea |
La market orientation nel business to business. Il caso Alcantara | 1-gen-2001 | Cillo, Paola; Padula, Giovanna | MICRO & MACRO MARKETING | - |
Reti di Imprese e Apprendimento | 1-gen-2002 | Padula, Giovanna | - | EGEA |
Reti di Imprese e Processi Competitivi | 1-gen-2000 | Padula, Giovanna | - | EGEA |
Selfie, big data e customer intelligence | 1-gen-2015 | Padula, Giovanna; Rubera, Gaia | ECONOMIA & MANAGEMENT | - |
SMEs inventive performance and profitability in the markets for technology | 1-gen-2015 | Padula, Giovanna; Novelli, Elena; Conti, Raffaele | TECHNOVATION | - |
The Asymmetric Impact of Price-Attribute Performance on Overall Price Evaluation | 1-gen-2005 | Padula, Giovanna; Busacca, BRUNO GIUSEPPE | INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT | Emerald:60 62 Toller Lane, Bradford BD8 9BY United Kingdom:011 44 1274 777700, EMAIL: shalliday@emeraldinsight.com, INTERNET: http://www.emeraldinsight.com, Fax: 011 44 1274 785202 |