PADULA, GIOVANNA
Dettaglio
PADULA, GIOVANNA
Dipartimento di Marketing
Pubblicazioni
Risultati 1 - 20 di 23 (tempo di esecuzione: 0.001 secondi).
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore | |
---|---|---|---|---|---|
1 | Conoscere i concorrenti per affrontarli | 2016 | Padula, Giovanna; Chizzoli, Cristian | Egea | |
2 | Conoscere i Concorrenti per Affrontarli: Competitive Intelligence | 2011 | Padula, Giovanna; Chizzoli, Cristian | EGEA | |
3 | Coopetition Strategy: A New View of Inter-firm Dynamics for Value Creation | 2006 | Dagnino, G; Padula, Giovanna | ISIDA | |
4 | Coopetition: Nature, Challenges and Implications for Firms' Strategic Behavior and Managerial Mindset | 2012 | G. B., Dagnino; M. C., Di Guardo; Padula, Giovanna | Elgar | |
5 | La determinazione dei Point of Parity e dei Point of Difference per il posizionamento della marca. Il contributo della “Three Factory Theory of Customer Satisfaction”. | 2012 | Busacca, Bruno Giuseppe; Padula, Giovanna | Egea | |
6 | Enhancing the Innovation Performance of Firms by Balancing Cohesiveness and Bridging Ties | 2008 | Padula, Giovanna | LONG RANGE PLANNING | Elsevier Science Limited:Oxford Fulfillment Center, PO Box 800, Kidlington Oxford OX5 1DX United Kingdom:011 44 1865 843000, 011 44 1865 843699, EMAIL: asianfo@elsevier.com, tcb@elsevier.co.UK, INTERNET: http://www.elsevier.com, http://www.elsevier.com/locate/shpsa/, Fax: 011 44 1865 843010 |
7 | Holcim (Italia) SpA. Segmenting and Targeting Business Markets | 2004 | Padula, Giovanna | ||
8 | How You Can Really Improve Your Customer Satisfaction Management. Implications from the Three Factor Theory of Customer Satisfaction | 2005 | Busacca, Bruno Giuseppe; Padula, Giovanna | FINANZA MARKETING E PRODUZIONE | Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582 |
9 | IBM: Risorse e Competenze per il Vantaggio Competitivo | 2007 | Padula, Giovanna; Zerbini, Fabrizio | Istituto di Marketing | |
10 | Il cliente B2B: il comportamento d’acquisto di beni industriali | 2016 | Borghini, Stefania; Padula, Giovanna | Egea | |
11 | Il Cliente BtoB: Processo di Acquisto e Comportamento di Consumo | 2011 | Borghini, Stefania; Padula, Giovanna | EGEA | |
12 | Innovazione, Governo della Conoscenza e Comportamento Acquisitivo | 2010 | A., Capasso; Padula, Giovanna | Franco Angeli | |
13 | Investigating the Microstructure of Network Evolution: Alliance Formation in the Mobile Communications Industry | 2008 | Rosenkopf, L; Padula, Giovanna | ORGANIZATION SCIENCE | -ATTUALE: INST OPERATIONS RESEARCH MANAGEMENT SCIENCES, 901 ELKRIDGE LANDING RD, STE 400, LINTHICUM HTS, USA, MD, 21090-2909-INFORMS:901 Elkridge Landing Road, Suite 400:Linthicum, MD 21090:(800)446-3676, (410)850-0300, EMAIL: informs@informs.org, INTERNET: http://www.informs.org, http://pubsonline.informs.org, Fax: (410)684-2963 |
14 | La market orientation nel business to business. Il caso Alcantara | 2001 | Cillo, Paola; Padula, Giovanna | MICRO & MACRO MARKETING | |
15 | Reti di Imprese e Apprendimento | 2002 | Padula, Giovanna | EGEA | |
16 | Reti di Imprese e Processi Competitivi | 2000 | Padula, Giovanna | EGEA | |
17 | Selfie, big data e customer intelligence | 2015 | Padula, Giovanna; Rubera, Gaia | ECONOMIA & MANAGEMENT | |
18 | SMEs inventive performance and profitability in the markets for technology | 2015 | Padula, Giovanna; Novelli, Elena; Conti, Raffaele | TECHNOVATION | |
19 | The Asymmetric Impact of Price-Attribute Performance on Overall Price Evaluation | 2005 | Padula, Giovanna; Busacca, Bruno Giuseppe | INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT | Emerald:60 62 Toller Lane, Bradford BD8 9BY United Kingdom:011 44 1274 777700, EMAIL: shalliday@emeraldinsight.com, INTERNET: http://www.emeraldinsight.com, Fax: 011 44 1274 785202 |
20 | Understanding the Factor Structure of Customer Satisfaction in Business Markets | 2006 | Busacca, Bruno Giuseppe; Padula, Giovanna |