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BRANCA, GENEROSO

BRANCA, GENEROSO  

Dipartimento di Marketing  

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Risultati 1 - 20 di 40 (tempo di esecuzione: 0.015 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
An analysis of previous reviews on loyalty: conceptualizations, measurements, and implications 1-gen-2024 Branca, Generoso; Ciacci, Andrea - Egea
Analyzing the concept of loyalty. A four-dimensional relationship with the brand 1-gen-2025 Ciacci, Andrea; Mantovani, Alice; Branca, Generoso ECONOMIA & MANAGEMENT -
Are consumers actually willing to pay more for sustainable packaging? A choice-based conjoint analysis 1-gen-2022 Branca, Generoso; Loureiro, Sandra Maria Correia; Resciniti, Riccardo - (seleziona...)
Beyond sustainability narratives: exploring Generation Z's shopping motivations in vintage fashion 1-gen-2025 Branca, Generoso; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo JOURNAL OF CONSUMER BEHAVIOUR -
Conceptualizations, dimensions, and measurements of loyalty: a systematic literature review 1-gen-2024 Ciacci, Andrea; Mantovani, Alice; Branca, Generoso - Egea
Concettualizzazioni, dimensioni e misurazioni della loyalty: una systematic literature review 1-gen-2024 Ciacci, Andrea; Mantovani, Alice; Branca, Generoso - Egea
Concluding considerations and managerial implications 1-gen-2024 Acconciamessa, Emanuele; Busacca, Bruno; Branca, Generoso; Castaldo, Sandro; Ciacci, Andrea; Mantovani, Alice; Penco, Lara; Testa, Ginevra - Egea
Conclusioni e implicazioni manageriali 1-gen-2025 Acconciamessa, Emanuele; Branca, Generoso; Castaldo, Sandro; Ciacci, Andrea; Grosso, Monica; Mantovani, Alice; Penco, Lara; Pirro Ruggiero, Antonella; Testa, Ginevra - Egea
Considerazioni conclusive e implicazioni manageriali 1-gen-2024 Acconciamessa, Emanuele; Busacca, Bruno; Branca, Generoso; Castaldo, Sandro; Ciacci, Andrea; Mantovani, Alice; Penco, Lara; Testa, Ginevra - Egea
Digital e loyalty. Nuove campagne per gli shopper e i retailer di oggi 1-gen-2025 Branca, Generoso; Ciacci, Andrea; Katris, Damien; Ezan, Alexandro - Egea
Diversity and inclusion in retail: consumers’ perceptions and brand outcomes 1-gen-2025 Branca, Generoso; Castaldo, Sandro; Grosso, Monica - (seleziona...)
Eco-friendly packaging and sustainability cues: first insights from literature 1-gen-2020 Branca, Generoso - (seleziona...)
Embracing the multifaceted dimensions of diversity: how marketing and businesses can shape a more inclusive future 1-gen-2024 Branca, Generoso; Grosso, Monica; Castaldo, Sandro - (seleziona...)
Enhancing prosocial behavior through influencer marketing. The role of partnership congruity and consumers’ prosocial identity. 1-gen-2024 Branca, Generoso; D’Arco, Mario; Marino, Vittoria - (seleziona...)
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis 1-gen-2023 Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)
Flatmates: the first Italian influencer marketing agency founded and managed by content creators 1-gen-2024 Branca, Generoso; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo MICRO & MACRO MARKETING -
Generation Z consumers’ perspective: how and why should (not) brands engage in activism? 1-gen-2025 Cammarota, Antonella; Branca, Generoso ITALIAN JOURNAL OF MARKETING -
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 1-gen-2023 Cammarota, Antonella; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)
Green messaging in Italian grocery: communicating sustainability through packaging 1-gen-2025 Branca, Generoso; Shi, Qiaoni; Valentini, Sara ECONOMIA & MANAGEMENT -
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 1-gen-2021 D'Arco, Mario; Branca, Generoso; Lo Presti, Letizia; Mainolfi, Giada; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)