IRIS

BRANCA, GENEROSO

BRANCA, GENEROSO  

Dipartimento di Marketing  

Mostra records
Risultati 1 - 20 di 32 (tempo di esecuzione: 0.005 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
An analysis of previous reviews on loyalty: conceptualizations, measurements, and implications 1-gen-2024 Branca, Generoso; Ciacci, Andrea - Egea
Analyzing the concept of loyalty. A four-dimensional relationship with the brand 1-gen-2025 Ciacci, Andrea; Mantovani, Alice; Branca, Generoso ECONOMIA & MANAGEMENT -
Are consumers actually willing to pay more for sustainable packaging? A choice-based conjoint analysis 1-gen-2022 Branca, Generoso; Maria Correia Loureiro, Sandra; Resciniti, Riccardo - (seleziona...)
Conceptualizations, dimensions, and measurements of loyalty: a systematic literature review 1-gen-2024 Ciacci, Andrea; Mantovani, Alice; Branca, Generoso - Egea
Concettualizzazioni, dimensioni e misurazioni della loyalty: una systematic literature review 1-gen-2024 Ciacci, Andrea; Mantovani, Alice; Branca, Generoso - Egea
Concluding considerations and managerial implications 1-gen-2024 Acconciamessa, Emanuele; Busacca, Bruno; Branca, Generoso; Castaldo, Sandro; Ciacci, Andrea; Mantovani, Alice; Penco, Lara; Testa, Ginevra - Egea
Considerazioni conclusive e implicazioni manageriali 1-gen-2024 Acconciamessa, Emanuele; Busacca, Bruno; Branca, Generoso; Castaldo, Sandro; Ciacci, Andrea; Mantovani, Alice; Penco, Lara; Testa, Ginevra - Egea
Eco-friendly packaging and sustainability cues: first insights from literature 1-gen-2020 Branca, Generoso - (seleziona...)
Embracing the multifaceted dimensions of diversity: How marketing and businesses can shape a more inclusive future. 1-gen-2024 Branca, Generoso; Grosso, Monica; Castaldo, Sandro - (seleziona...)
Enhancing prosocial behavior through influencer marketing. The role of partnership congruity and consumers’ prosocial identity. 1-gen-2024 Branca, Generoso; D’Arco, Mario; Marino, Vittoria - (seleziona...)
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis 1-gen-2023 Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)
Flatmates: the first Italian influencer marketing agency founded and managed by content creators 1-gen-2024 Branca, Generoso; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo MICRO & MACRO MARKETING -
Generation Z consumers’ perspective: how and why should (not) brands engage in activism? 1-gen-2025 Cammarota, Antonella; Branca, Generoso ITALIAN JOURNAL OF MARKETING -
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 1-gen-2023 Cammarota, Antonella; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 1-gen-2021 D'Arco, Mario; Branca, Generoso; Lo Presti, Letizia; Mainolfi, Giada; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)
How Artificial Intelligence impacts on Customer Experience 1-gen-2019 Resciniti, Riccardo; Branca, Generoso - (seleziona...)
How do consumers evaluate products in virtual reality? A literature review for a research agenda 1-gen-2024 Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo SPANISH JOURNAL OF MARKETING-ESIC -
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 1-gen-2022 D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo MICRO & MACRO MARKETING -
Influencer activism: insights for effective partnership with brands and organizations In corso di stampa D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo PSYCHOLOGY & MARKETING -
L'impatto del COVID-19 sull'orientamento dei consumatori verso comportamenti a favore della transizione ecologica 1-gen-2023 D’Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - Giappichelli Editore