IRIS

BRANCA, GENEROSO

BRANCA, GENEROSO  

Dipartimento di Marketing  

Mostra records
Risultati 1 - 6 di 6 (tempo di esecuzione: 0.015 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
Influencer activism: insights for effective partnership with brands and organizations In corso di stampa D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo PSYCHOLOGY & MARKETING -
Value through diversity: a systematic literature review to understand diversity and inclusion in consumer research 1-gen-2024 Branca, Generoso; Grosso, Monica; Castaldo, Sandro PSYCHOLOGY & MARKETING -
Virtual is so real! Consumers' evaluation of product packaging in virtual reality 1-gen-2023 Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra Maria Correia PSYCHOLOGY & MARKETING -
How do consumers evaluate products in virtual reality? A literature review for a research agenda 1-gen-2024 Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo SPANISH JOURNAL OF MARKETING-ESIC -
Sustainable packaging design and the consumer perspective: a systematic literature review 1-gen-2024 Branca, Generoso; Resciniti, Riccardo; Babin, Barry J. ITALIAN JOURNAL OF MARKETING -
Flatmates: the first Italian influencer marketing agency founded and managed by content creators 1-gen-2024 Branca, Generoso; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo MICRO & MACRO MARKETING -