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GUENZI, PAOLO

GUENZI, PAOLO  

Dipartimento di Marketing  

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Titolo Data di pubblicazione Autore(i) Rivista Editore
A Comprehensive Model of Customer Trust in Two Retail Stores 1-gen-2009 Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro JOURNAL OF SERVICE MANAGEMENT -
A Multi-Level Model of Retail Trust: Building Patronage through People, Products, Places and Communication 1-gen-2007 Castaldo, Sandro; Guenzi, Paolo; Johnson, M. D. - Eaercd, The European Association for Education and Research in Commercial Distribution, Stirling, Uk
A multi-level model of retail trust: building patronage through people, products, places and communication 1-gen-2007 Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro - -
An empirical investigation of relationship selling strategy, management controls, salesperson behaviors and sales organization effectiveness 1-gen-2007 Guenzi, Paolo; Baldauf, Artur - -
An empirical investigation of the impact of relationship selling and LMX on salesforce’s behaviours and effectiveness 1-gen-2009 Guenzi, Paolo; N., Paparoidamis EUROPEAN JOURNAL OF MARKETING -
Analizzare e gestire la dealer satisfaction: un’analisi empirica nel mercato degli orologi 1-gen-2004 Guenzi, Paolo; S., Pizzoglio; R., Riccardi ECONOMIA & MANAGEMENT Etas SRL:Via Mecenate 89, 20138 Milan Italy:011 39 2 580841, Fax: 011 39 2 58012592 Mondadori Business information, Milano
Antecedents and Consequences of a Firm’s Selling Orientation 1-gen-2003 Guenzi, Paolo EUROPEAN JOURNAL OF MARKETING Emerald:60 62 Toller Lane, Bradford BD8 9BY United Kingdom:011 44 1274 777700, EMAIL: shalliday@emeraldinsight.com, INTERNET: http://www.emeraldinsight.com, Fax: 011 44 1274 785202
Antecedents and consequences of customer trust in the financial advisor 1-gen-2006 Guenzi, Paolo; L., Georges - -
Antecedents and consequences of Marketing and Sales integration 1-gen-2005 Ancarani, FABIO GUIDO; Guenzi, Paolo; Troilo, Gabriele - XX
Antecedents and consequences of Sales Force Control Systems: a relational perspective 1-gen-2008 Guenzi, Paolo; Baldauf, Artur; V., Onyemah - -
B2B online sales pushes: whether, when, and why they enhance sales performance In corso di stampa Kanuri, Vamsi K.; Habel, Johannes; Chaker, Nawar N.; Rangarajan, Deva; Guenzi, Paolo PRODUCTION AND OPERATIONS MANAGEMENT -
Beyond the retention - acquisition trade-off: capabilities of ambidextrous sales organizations 1-gen-2017 Nijssen, Edwin J.; Guenzi, Paolo; van der Borgh, Michel INDUSTRIAL MARKETING MANAGEMENT -
Building interpersonal relationships in mass-mediated service environments: The case of radio stations 1-gen-2006 Guenzi, Paolo; G., Beber - -
CASO UNICREDIT: LA VALUTAZIONE DELLA SPONSORIZZAZIONE DELLA UEFA CHAMPIONS LEAGUE 1-gen-2013 Guenzi, Paolo; S., Santini; D., Penna; D., Boni ECONOMIA & MANAGEMENT -
Cognitive and affective determinants of salesforce performance: a two-wave study 1-gen-2018 Soscia, Isabella; Bagozzi, Richard P.; Guenzi, Paolo INDUSTRIAL MARKETING MANAGEMENT -
Competenze commerciali: cosa sono e come influenzano i risultati aziendali 1-gen-2014 Guenzi, Paolo ECONOMIA & MANAGEMENT -
Competenze di marketing & sales, metriche e performance 1-gen-2011 Guenzi, Paolo; Troilo, Gabriele; Saibene, Chiara; Cito, Maria Cristina; Scarpa, Annalisa - Egea
Developing marketing capabilities for customer value creation through Marketing-Sales integration 1-gen-2006 Guenzi, Paolo; Troilo, Gabriele INDUSTRIAL MARKETING MANAGEMENT -
Dieci aree di azione per ridisegnare la funzione vendite 1-gen-2022 Caiozzo, Paola; Colm, Laura Ingrid Maria; Guenzi, Paolo; Sisti, MARCO AURELIO ECONOMIA & MANAGEMENT -
Dispersion of influence between Marketing and Sales: Its effects on superior customer value and market performance 1-gen-2009 Troilo, G; De Luca, Lm; Guenzi, P INDUSTRIAL MARKETING MANAGEMENT -