GUENZI, PAOLO
GUENZI, PAOLO
Dipartimento di Marketing
A multi-level model of retail trust: building patronage through people, products, places and communication
2007-01-01 Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro
A Multi-Level Model of Retail Trust: Building Patronage through People, Products, Places and Communication
2007-01-01 Castaldo, Sandro; Guenzi, Paolo; Johnson, M. D.
An empirical investigation of relationship selling strategy, management controls, salesperson behaviors and sales organization effectiveness
2007-01-01 Guenzi, Paolo; Baldauf, Artur
Analizzare e gestire la dealer satisfaction: un’analisi empirica nel mercato degli orologi
2004-01-01 Guenzi, Paolo; S., Pizzoglio; R., Riccardi
Antecedents and Consequences of a Firm’s Selling Orientation
2003-01-01 Guenzi, Paolo
Antecedents and consequences of customer trust in the financial advisor
2006-01-01 Guenzi, Paolo; L., Georges
Antecedents and consequences of Marketing and Sales integration
2005-01-01 Ancarani, FABIO GUIDO; Guenzi, Paolo; Troilo, Gabriele
Antecedents and consequences of Sales Force Control Systems: a relational perspective
2008-01-01 Guenzi, Paolo; Baldauf, Artur; V., Onyemah
Un approccio marketing-oriented per la classificazione dei servizi per il tempo libero
1996-01-01 Guenzi, Paolo; Valdani, Enrico
Beyond the retention - acquisition trade-off: capabilities of ambidextrous sales organizations
2017-01-01 Nijssen, Edwin J.; Guenzi, Paolo; van der Borgh, Michel
Building interpersonal relationships in mass-mediated service environments: The case of radio stations
2006-01-01 Guenzi, Paolo; G., Beber
Il caso Eurodisney
1995-01-01 Guenzi, Paolo
CASO UNICREDIT: LA VALUTAZIONE DELLA SPONSORIZZAZIONE DELLA UEFA CHAMPIONS LEAGUE
2013-01-01 Guenzi, Paolo; S., Santini; D., Penna; D., Boni
Cognitive and affective determinants of salesforce performance: a two-wave study
2018-01-01 Soscia, Isabella; Bagozzi, Richard P.; Guenzi, Paolo
The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective
2016-01-01 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann
Competenze commerciali: cosa sono e come influenzano i risultati aziendali
2014-01-01 Guenzi, Paolo
Competenze di marketing & sales, metriche e performance
2011-01-01 Guenzi, Paolo; Troilo, Gabriele; Saibene, Chiara; Cito, MARIA CRISTINA; Scarpa, Annalisa
A Comprehensive Model of Customer Trust in Two Retail Stores
2009-01-01 Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro
La comunicazione di marketing nei parchi a tema: il caso Gardaland
1998-01-01 Guenzi, Paolo
Il contributo dei venditori alla soddisfazione del cliente: un’analisi nel mercato finanziario
2004-01-01 Guenzi, Paolo; R., Becagli; R., Riccardi
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| A multi-level model of retail trust: building patronage through people, products, places and communication | 1-gen-2007 | Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro | - | - |
| A Multi-Level Model of Retail Trust: Building Patronage through People, Products, Places and Communication | 1-gen-2007 | Castaldo, Sandro; Guenzi, Paolo; Johnson, M. D. | - | Eaercd, The European Association for Education and Research in Commercial Distribution, Stirling, Uk |
| An empirical investigation of relationship selling strategy, management controls, salesperson behaviors and sales organization effectiveness | 1-gen-2007 | Guenzi, Paolo; Baldauf, Artur | - | - |
| Analizzare e gestire la dealer satisfaction: un’analisi empirica nel mercato degli orologi | 1-gen-2004 | Guenzi, Paolo; S., Pizzoglio; R., Riccardi | ECONOMIA & MANAGEMENT | Etas SRL:Via Mecenate 89, 20138 Milan Italy:011 39 2 580841, Fax: 011 39 2 58012592 Mondadori Business information, Milano |
| Antecedents and Consequences of a Firm’s Selling Orientation | 1-gen-2003 | Guenzi, Paolo | EUROPEAN JOURNAL OF MARKETING | Emerald:60 62 Toller Lane, Bradford BD8 9BY United Kingdom:011 44 1274 777700, EMAIL: shalliday@emeraldinsight.com, INTERNET: http://www.emeraldinsight.com, Fax: 011 44 1274 785202 |
| Antecedents and consequences of customer trust in the financial advisor | 1-gen-2006 | Guenzi, Paolo; L., Georges | - | - |
| Antecedents and consequences of Marketing and Sales integration | 1-gen-2005 | Ancarani, FABIO GUIDO; Guenzi, Paolo; Troilo, Gabriele | - | XX |
| Antecedents and consequences of Sales Force Control Systems: a relational perspective | 1-gen-2008 | Guenzi, Paolo; Baldauf, Artur; V., Onyemah | - | - |
| Un approccio marketing-oriented per la classificazione dei servizi per il tempo libero | 1-gen-1996 | Guenzi, Paolo; Valdani, Enrico | SINERGIE | Cueim Comunicazione Srl:Corticella Fondachetto 6, 37129 Verona Italy:011 39 045 597655, EMAIL: ssinergie@univr.it, Fax: 011 39 045 597550 |
| Beyond the retention - acquisition trade-off: capabilities of ambidextrous sales organizations | 1-gen-2017 | Nijssen, Edwin J.; Guenzi, Paolo; van der Borgh, Michel | INDUSTRIAL MARKETING MANAGEMENT | - |
| Building interpersonal relationships in mass-mediated service environments: The case of radio stations | 1-gen-2006 | Guenzi, Paolo; G., Beber | - | - |
| Il caso Eurodisney | 1-gen-1995 | Guenzi, Paolo | MICRO & MACRO MARKETING | Societa Editrice il Mulino Spa:Strada Maggiore 37, I 40125 Bologna Italy:011 39 051 256011, EMAIL: diffusione@mulino.it, INTERNET: http://www.mulino.it, Fax: 011 39 051 256034 |
| CASO UNICREDIT: LA VALUTAZIONE DELLA SPONSORIZZAZIONE DELLA UEFA CHAMPIONS LEAGUE | 1-gen-2013 | Guenzi, Paolo; S., Santini; D., Penna; D., Boni | ECONOMIA & MANAGEMENT | - |
| Cognitive and affective determinants of salesforce performance: a two-wave study | 1-gen-2018 | Soscia, Isabella; Bagozzi, Richard P.; Guenzi, Paolo | INDUSTRIAL MARKETING MANAGEMENT | - |
| The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective | 1-gen-2016 | Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann | THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING | - |
| Competenze commerciali: cosa sono e come influenzano i risultati aziendali | 1-gen-2014 | Guenzi, Paolo | ECONOMIA & MANAGEMENT | - |
| Competenze di marketing & sales, metriche e performance | 1-gen-2011 | Guenzi, Paolo; Troilo, Gabriele; Saibene, Chiara; Cito, MARIA CRISTINA; Scarpa, Annalisa | - | Egea |
| A Comprehensive Model of Customer Trust in Two Retail Stores | 1-gen-2009 | Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro | JOURNAL OF SERVICE MANAGEMENT | - |
| La comunicazione di marketing nei parchi a tema: il caso Gardaland | 1-gen-1998 | Guenzi, Paolo | MICRO & MACRO MARKETING | Societa Editrice il Mulino Spa:Strada Maggiore 37, I 40125 Bologna Italy:011 39 051 256011, EMAIL: diffusione@mulino.it, INTERNET: http://www.mulino.it, Fax: 011 39 051 256034 |
| Il contributo dei venditori alla soddisfazione del cliente: un’analisi nel mercato finanziario | 1-gen-2004 | Guenzi, Paolo; R., Becagli; R., Riccardi | MICRO & MACRO MARKETING | Societa Editrice il Mulino Spa:Strada Maggiore 37, I 40125 Bologna Italy:011 39 051 256011, EMAIL: diffusione@mulino.it, INTERNET: http://www.mulino.it, Fax: 011 39 051 256034 |