GUENZI, PAOLO
GUENZI, PAOLO
Dipartimento di Marketing
A Comprehensive Model of Customer Trust in Two Retail Stores
2009-01-01 Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro
A Multi-Level Model of Retail Trust: Building Patronage through People, Products, Places and Communication
2007-01-01 Castaldo, Sandro; Guenzi, Paolo; Johnson, M. D.
A multi-level model of retail trust: building patronage through people, products, places and communication
2007-01-01 Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro
An empirical investigation of relationship selling strategy, management controls, salesperson behaviors and sales organization effectiveness
2007-01-01 Guenzi, Paolo; Baldauf, Artur
An empirical investigation of the impact of relationship selling and LMX on salesforce’s behaviours and effectiveness
2009-01-01 Guenzi, Paolo; N., Paparoidamis
Analizzare e gestire la dealer satisfaction: un’analisi empirica nel mercato degli orologi
2004-01-01 Guenzi, Paolo; S., Pizzoglio; R., Riccardi
Antecedents and Consequences of a Firm’s Selling Orientation
2003-01-01 Guenzi, Paolo
Antecedents and consequences of customer trust in the financial advisor
2006-01-01 Guenzi, Paolo; L., Georges
Antecedents and consequences of Marketing and Sales integration
2005-01-01 Ancarani, FABIO GUIDO; Guenzi, Paolo; Troilo, Gabriele
Antecedents and consequences of Sales Force Control Systems: a relational perspective
2008-01-01 Guenzi, Paolo; Baldauf, Artur; V., Onyemah
Beyond the retention - acquisition trade-off: capabilities of ambidextrous sales organizations
2017-01-01 Nijssen, Edwin J.; Guenzi, Paolo; van der Borgh, Michel
Building interpersonal relationships in mass-mediated service environments: The case of radio stations
2006-01-01 Guenzi, Paolo; G., Beber
CASO UNICREDIT: LA VALUTAZIONE DELLA SPONSORIZZAZIONE DELLA UEFA CHAMPIONS LEAGUE
2013-01-01 Guenzi, Paolo; S., Santini; D., Penna; D., Boni
Cognitive and affective determinants of salesforce performance: a two-wave study
2018-01-01 Soscia, Isabella; Bagozzi, Richard P.; Guenzi, Paolo
Competenze commerciali: cosa sono e come influenzano i risultati aziendali
2014-01-01 Guenzi, Paolo
Competenze di marketing & sales, metriche e performance
2011-01-01 Guenzi, Paolo; Troilo, Gabriele; Saibene, Chiara; Cito, Maria Cristina; Scarpa, Annalisa
Developing marketing capabilities for customer value creation through Marketing-Sales integration
2006-01-01 Guenzi, Paolo; Troilo, Gabriele
Dispersion of influence between Marketing and Sales: Its effects on superior customer value and market performance
2009-01-01 Troilo, G; De Luca, Lm; Guenzi, P
Does adaptive selling improve or hurt customer trust in the salesperson?
2012-01-01 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann; Troilo, Gabriele
Exploring relational trade-offs in the presence of key employees: the case of the radio industry
2007-01-01 Guenzi, Paolo; Arbore, Alessandro; Ordanini, Andrea