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Mostrati risultati da 21 a 40 di 46
Titolo Data di pubblicazione Autore(i) Rivista Editore
"Marketing of competence: Exploring the resouce-based content of value-for-customer through a case study analysis" 1-gen-2007 Zerbini, Fabrizio; Golfetto, Francesca; Gibbert, Michael INDUSTRIAL MARKETING MANAGEMENT -
I sistemi di CRM nel retail: centralizzazione o decentramento? 1-gen-2008 Salviotti, Gianluca; Zerbini, Fabrizio ECONOMIA & MANAGEMENT Etas SRL:Via Mecenate 89, 20138 Milan Italy:011 39 2 580841, Fax: 011 39 2 58012592 Mondadori Business information, Milano
Integrating value for customer into strategic cost management: a framework for managing project-based relationships 1-gen-2008 Caru', Antonella; Cugini, Antonella; Zerbini, Fabrizio - ISBM, Institute for the Study of Business Markets
When legacy carriers converge with low cost: the hybrid approach of Brussels Airlines 1-gen-2008 Jarach, DAVID MARIO DINO; Miniero, Giulia; Zerbini, Fabrizio - ATRS
Assessment of destination performance: a strategy map approach 1-gen-2008 DE CARLO, M; Cugini, A; Zerbini, Fabrizio TOURISM REVIEW AIEST- St. Gallen
Reframing value for customer 1-gen-2008 Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael - Emerald
Mediated category management: understanding how third parties enable value creation by fostering integration between sellers and buyers 1-gen-2008 Zerbini, Fabrizio; Grosso, Monica; Castaldo, Sandro - -
Supplying Value to Customers through Innovation in B2B Services 1-gen-2008 Zerbini, Fabrizio - John Wiley & Sons
Competence-based value framing for business-to-business customers 1-gen-2008 Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael - (seleziona...)
Assessing and managing the costs of satisfaction in B2B servicies 1-gen-2009 Cugini, Antonella; Caru', Antonella; Zerbini, Fabrizio - -
Hybrid integration: when third parties set the agenda to suppliers and retailers 1-gen-2009 Castaldo, Sandro; Grosso, Monica; Zerbini, Fabrizio - -
Segmentazione, Targeting e Posizionamento 1-gen-2009 Zerbini, Fabrizio; Vianello, Silvia - Il Mulino
Third parties in coopetition management: enabling collaborative strategies in adversarial dyads 1-gen-2009 Castaldo, Sandro; G., Mollering; Grosso, Monica; Zerbini, Fabrizio - -
Integration of third parties within existing dyads:an exploratory study of category management programs (CMPs) 1-gen-2009 Castaldo, Sandro; Zerbini, Fabrizio; Grosso, Monica INDUSTRIAL MARKETING MANAGEMENT -
Mediated category management: understanding how third parties enable the implementation of buyer-seller collaboration 1-gen-2009 Moellering, Guido; Grosso, Monica; Zerbini, Fabrizio FINANZA MARKETING E PRODUZIONE -
When legacy carriers converge with low-cost carriers: exploring the fusion of european airline business models through a case-based analysis 1-gen-2009 Jarach, DAVID MARIO DINO; Miniero, Giulia; Zerbini, Fabrizio JOURNAL OF AIR TRANSPORT MANAGEMENT -
Seing is believing? Signaling supplier’s value potential 1-gen-2010 Borghini, Stefania; Zerbini, Fabrizio; Golfetto, Francesca - IMP
Gaining customers making gifts to rivals: understanding how signals of value potential affect supplier’s performance 1-gen-2010 Zerbini, Fabrizio; Borghini, Stefania - INFORMS
Exploring How Third-Party Organizations Facilitate Coopetition Management in Buyer-Seller Relationships 1-gen-2010 Castaldo, Sandro; Grosso, Monica; G., Mollering; Zerbini, Fabrizio - Edward Elgar
The meaning(s) of trust. A content analysis on the diverse conceptualizations of trust in scholarly research on business relationships 1-gen-2010 Premazzi, Katia; Castaldo, Sandro; Zerbini, Fabrizio JOURNAL OF BUSINESS ETHICS -
Mostrati risultati da 21 a 40 di 46
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