MANDELLI, ANDREINA
MANDELLI, ANDREINA
Dipartimento di Marketing
(How) has social media changed the way we measure brand equity? A literature review
2012 M., Fuduric; Mandelli, Andreina
Beyond knowledge and brandig: The impact of online communities on buying behavior
2009 Mandelli, Andreina; Vianello, Silvia
Branding and control in markets as mediated conversations
2012 Mandelli, Andreina
Communicating social media policies: evaluation of current practices
2014 M., Fuduric; Mandelli, Andreina
Communication, business and digital transformation: the case of Burberry
2021 Mandelli, Andreina; Piancatelli, Chiara; Arbore, Alessandro
Consumer Involvement in Organizations in the “Organization as Communication” Perspective: a Multidisciplinary Research Agenda
2008 Mandelli, Andreina
Consumers involvement in organizations in the era of social media: open research questions
2009 Mandelli, Andreina; Vianello, Silvia
Consumers involvement in organizations in the eraof social media: open research questions
2009 Mandelli, Andreina; Vianello, Silvia
From service experience to augmented service journeys: digital technology and networks in consumer services
2014 Mandelli, Andreina; A., La Rocca
Ict & Organization Performance: uncovering the mediating role of organizational learning and social capital
2009 Mandelli, Andreina; Salviotti, Gianluca; Vianello, Silvia
Impacto de los medios sociales en la reputación corporativa: propuesta de un nuevo acercamiento metodológico
2010 Mandelli, Andreina; L., Cantoni
L'uso dei social media per il marketing e la comunicazione aziendale
2010 Mandelli, Andreina; Vianello, Silvia; C., Accoto
Marketing digitale
2015 Mandelli, Andreina; Arbore, Alessandro
Marketing digitale
2019 Mandelli, Andreina; Arbore, Alessandro
Nethnography approach as a tool for marketing research: the case of Dash-P&G/TTV
2014 A., La Rocca; Mandelli, Andreina; I., Shehota
Network organization in digital economy: evidence from the italian case
2006 Salviotti, Gianluca; Mandelli, Andreina; Biffi, Alfredo; Canato, Anna
Nuove e vecchie logiche di mercato nell’era dell’iperconnessione
2021 Arbore, Alessandro; Mandelli, Andreina
Nuove logiche e traiettorie di crescita dell’advertising
2022 Piancatelli, Chiara; Massi, Marta; Mandelli, Andreina
Service industrialisation and beyond: findings from a service networks project
2011 Mandelli, Andreina
Social mobile marketing: il marketing nell'era dell'ubiquitous internet, della sharing economy e dei big data
2014 C., Accoto; Mandelli, Andreina