MANDELLI, ANDREINA

MANDELLI, ANDREINA  

Dipartimento di Marketing  

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Risultati 1 - 20 di 25 (tempo di esecuzione: 0.018 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
Beyond knowledge and brandig: The impact of online communities on buying behavior 1-gen-2009 Mandelli, Andreina; Vianello, Silvia FINANZA MARKETING E PRODUZIONE -
Branding and control in markets as mediated conversations 1-gen-2012 Mandelli, Andreina SINERGIE -
Communicating social media policies: evaluation of current practices 1-gen-2014 M., Fuduric; Mandelli, Andreina JOURNAL OF COMMUNICATION MANAGEMENT -
Communication, business and digital transformation: the case of Burberry 1-gen-2021 Mandelli, Andreina; Piancatelli, Chiara; Arbore, Alessandro - -
Consumer Involvement in Organizations in the “Organization as Communication” Perspective: a Multidisciplinary Research Agenda 1-gen-2008 Mandelli, Andreina OBSERVATORIO -
Consumers involvement in organizations in the era of social media: open research questions 1-gen-2009 Mandelli, Andreina; Vianello, Silvia - University of Macau publishing
Consumers involvement in organizations in the eraof social media: open research questions 1-gen-2009 Mandelli, Andreina; Vianello, Silvia - University of Macau
From service experience to augmented service journeys: digital technology and networks in consumer services 1-gen-2014 Mandelli, Andreina; A., La Rocca - Springer
(How) has social media changed the way we measure brand equity? A literature review 1-gen-2012 M., Fuduric; Mandelli, Andreina - Peter Lang Publishing Group
Ict & Organization Performance: uncovering the mediating role of organizational learning and social capital 1-gen-2009 Mandelli, Andreina; Salviotti, Gianluca; Vianello, Silvia - -
The impact of digital technology on service networks: studying a case in the advertising sector 1-gen-2012 Mandelli, Andreina; A., Mari - (seleziona...)
Impacto de los medios sociales en la reputación corporativa: propuesta de un nuevo acercamiento metodológico 1-gen-2010 Mandelli, Andreina; L., Cantoni CUADERNOS DE INFORMACIÓN -
Marketing digitale 1-gen-2015 Mandelli, Andreina; Arbore, Alessandro - Egea
Marketing digitale 1-gen-2019 Mandelli, Andreina; Arbore, Alessandro - Egea
Nethnography approach as a tool for marketing research: the case of Dash-P&G/TTV 1-gen-2014 A., La Rocca; Mandelli, Andreina; I., Shehota MANAGEMENT DECISION -
Network organization in digital economy: evidence from the italian case 1-gen-2006 Salviotti, Gianluca; Mandelli, Andreina; Biffi, Alfredo; Canato, Anna - -
Nuove e vecchie logiche di mercato nell’era dell’iperconnessione 1-gen-2021 Arbore, Alessandro; Mandelli, Andreina ECONOMIA & MANAGEMENT -
Nuove logiche e traiettorie di crescita dell’advertising 1-gen-2022 Piancatelli, Chiara; Massi, Marta; Mandelli, Andreina ECONOMIA & MANAGEMENT -
Service industrialisation and beyond: findings from a service networks project 1-gen-2011 Mandelli, Andreina INTERNATIONAL JOURNAL OF ENGINEERING MANAGEMENT AND ECONOMICS -
Social mobile marketing: il marketing nell'era dell'ubiquitous internet, della sharing economy e dei big data 1-gen-2014 C., Accoto; Mandelli, Andreina - Egea