In this paper, we use ethnographic methods to investigate the activities of a network of fabric companies that affirm their style innovation as "the fashion" prevailing at a given moment.
Representing markets
RINALLO, DIEGO;GOLFETTO, FRANCESCA;GIBBERT, MICHAEL
2005
Abstract
In this paper, we use ethnographic methods to investigate the activities of a network of fabric companies that affirm their style innovation as "the fashion" prevailing at a given moment.
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