GIBBERT, MICHAEL
GIBBERT, MICHAEL
Dipartimento di Marketing
"Marketing of competence: Exploring the resouce-based content of value-for-customer through a case study analysis"
2007 Zerbini, Fabrizio; Golfetto, Francesca; Gibbert, Michael
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation.
2012 Estes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David
A recipe for creating new products
2007 Gibbert, Michael; M. MAZURSKY, D.
Boundaries and Innovation
2004 Gibbert, Michael; L., Valikangas
boundaries and innovation
2004 Gibbert, Michael; M, Valikangas
Boundary setting strategies for escaping innovation traps
2005 Valikangas, L.; Gibbert, Michael
Brand suicide? Memory and liking of negative brand names
2016 Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David
Competence-Based Marketing
2006 Gibbert, Michael; F., Golfetto
Competence-based value framing for business-to-business customers
2008 Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael
Consocia et impera: How the French and Italian fabric producers cooperate in order to affirm the dominant design in the fashion industry
2006 Rinallo, Diego; Golfetto, Francesca; Gibbert, Michael
Constraints and innovation: introduction to the special issue
2004 Gibbert, Michael; L., Valikangas
constraints as a source of radical innovation? Insights from jet propulsion development
2009 Gibbert, Michael; P., Scranton
Crafting Strategy Imaginatively
2008 Gibbert, Michael
Crafting strategy imaginatively.
2004 Gibbert, Michael
creating and managing superior customer value
2008 A., Woodside; Golfetto, Francesca; Gibbert, Michael
Customer Value: Theory, Research and Practice.
2008 A., Woodside; Golfetto, Francesca; Gibbert, Michael
Embarrassment, disclosure and willingness to buy
2012 Miniero, Giulia; Gibbert, Michael; Addis, Michela
Financial Resource Constraints in innovation projects: When is less more?
2008 M., Hoegl; Gibbert, Michael; D., Mazursky
Five styles of customer knowledge management and how smart companies use them to create value.
2002 Gibbert, Michael; M, Leibold; M, Probst
From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies
2010 A., Dubois; Gibbert, Michael
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| "Marketing of competence: Exploring the resouce-based content of value-for-customer through a case study analysis" | 1-gen-2007 | Zerbini, Fabrizio; Golfetto, Francesca; Gibbert, Michael | INDUSTRIAL MARKETING MANAGEMENT | - |
| A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. | 1-gen-2012 | Estes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David | JOURNAL OF CONSUMER PSYCHOLOGY | - |
| A recipe for creating new products | 1-gen-2007 | Gibbert, Michael; M. MAZURSKY, D. | MIT SLOAN MANAGEMENT REVIEW | Sloan Management Review:MIT Sloan School of Management, Room E60-100, 77 Massachusetts Avenue:Cambridge, MA 02139:(617)253-7170, EMAIL: smr@mit.edu, INTERNET: http://mitsloan.mit.edu, Fax: (617)253-6466 |
| Boundaries and Innovation | 1-gen-2004 | Gibbert, Michael; L., Valikangas | LONG RANGE PLANNING | - |
| boundaries and innovation | 1-gen-2004 | Gibbert, Michael; M, Valikangas | LONG RANGE PLANNING | Elsevier Science Limited:Oxford Fulfillment Center, PO Box 800, Kidlington Oxford OX5 1DX United Kingdom:011 44 1865 843000, 011 44 1865 843699, EMAIL: asianfo@elsevier.com, tcb@elsevier.co.UK, INTERNET: http://www.elsevier.com, http://www.elsevier.com/locate/shpsa/, Fax: 011 44 1865 843010 |
| Boundary setting strategies for escaping innovation traps | 1-gen-2005 | Valikangas, L.; Gibbert, Michael | MIT SLOAN MANAGEMENT REVIEW | Sloan Management Review:MIT Sloan School of Management, Room E60-100, 77 Massachusetts Avenue:Cambridge, MA 02139:(617)253-7170, EMAIL: smr@mit.edu, INTERNET: http://mitsloan.mit.edu, Fax: (617)253-6466 |
| Brand suicide? Memory and liking of negative brand names | 1-gen-2016 | Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David | PLOS ONE | - |
| Competence-Based Marketing | 1-gen-2006 | Gibbert, Michael; F., Golfetto | INDUSTRIAL MARKETING MANAGEMENT | - |
| Competence-based value framing for business-to-business customers | 1-gen-2008 | Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael | - | (seleziona...) |
| Consocia et impera: How the French and Italian fabric producers cooperate in order to affirm the dominant design in the fashion industry | 1-gen-2006 | Rinallo, Diego; Golfetto, Francesca; Gibbert, Michael | - | Blackwell Publishing |
| Constraints and innovation: introduction to the special issue | 1-gen-2004 | Gibbert, Michael; L., Valikangas | LONG RANGE PLANNING | - |
| constraints as a source of radical innovation? Insights from jet propulsion development | 1-gen-2009 | Gibbert, Michael; P., Scranton | MANAGEMENT & ORGANIZATIONAL HISTORY | - |
| Crafting Strategy Imaginatively | 1-gen-2008 | Gibbert, Michael | - | Versus |
| Crafting strategy imaginatively. | 1-gen-2004 | Gibbert, Michael | EUROPEAN MANAGEMENT JOURNAL | Elsevier Science Limited:Oxford Fulfillment Center, PO Box 800, Kidlington Oxford OX5 1DX United Kingdom:011 44 1865 843000, 011 44 1865 843699, EMAIL: asianfo@elsevier.com, tcb@elsevier.co.UK, INTERNET: http://www.elsevier.com, http://www.elsevier.com/locate/shpsa/, Fax: 011 44 1865 843010University Connection, Strategy & Marketing Consultants GmbH |
| creating and managing superior customer value | 1-gen-2008 | A., Woodside; Golfetto, Francesca; Gibbert, Michael | - | Emerald |
| Customer Value: Theory, Research and Practice. | 1-gen-2008 | A., Woodside; Golfetto, Francesca; Gibbert, Michael | - | (seleziona...) |
| Embarrassment, disclosure and willingness to buy | 1-gen-2012 | Miniero, Giulia; Gibbert, Michael; Addis, Michela | - | EMAC |
| Financial Resource Constraints in innovation projects: When is less more? | 1-gen-2008 | M., Hoegl; Gibbert, Michael; D., Mazursky | RESEARCH POLICY | - |
| Five styles of customer knowledge management and how smart companies use them to create value. | 1-gen-2002 | Gibbert, Michael; M, Leibold; M, Probst | EUROPEAN MANAGEMENT JOURNAL | Elsevier Science Limited:Oxford Fulfillment Center, PO Box 800, Kidlington Oxford OX5 1DX United Kingdom:011 44 1865 843000, 011 44 1865 843699, EMAIL: asianfo@elsevier.com, tcb@elsevier.co.UK, INTERNET: http://www.elsevier.com, http://www.elsevier.com/locate/shpsa/, Fax: 011 44 1865 843010University Connection, Strategy & Marketing Consultants GmbH |
| From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies | 1-gen-2010 | A., Dubois; Gibbert, Michael | INDUSTRIAL MARKETING MANAGEMENT | - |