RINALLO, DIEGO
RINALLO, DIEGO
A fair(y) tale: The semiotics of B2B communication
2003 Rinallo, Diego; Borghini, Stefania
Annual report on the trade fair market in Europe (2004)
2005 Golfetto, Francesca; Rinallo, Diego; Chizzoli, Cristian
Annual report on the trade fair sector in Europe (2005)
2006 Golfetto, Francesca; Rinallo, Diego; Chizzoli, Cristian
Annual report on the trade fair sector in Europe (2006)
2007 Golfetto, Francesca; Rinallo, Diego; Chizzoli, Cristian
Building market knowledge together: A netnographic study of online occupational communities
2008 Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca
Canali e dimensioni del finanziamento pubblico delle partecipazioni fieristiche
2004 Golfetto, Francesca; Rinallo, Diego
Communicating competence in the medical diagnostic industry. A customer view
2003 Borghini, Stefania; Rinallo, Diego
Competition and collective marketing: A history of the European textile industry trade shows
2012 Golfetto, Francesca; Rinallo, Diego
Consocia et impera: How the French and Italian fabric producers cooperate in order to affirm the dominant design in the fashion industry
2006 Rinallo, Diego; Golfetto, Francesca; Gibbert, Michael
Does Advertising Spending Influence Media Coverage of the Advertiser?
2009 Rinallo, Diego; Basuroy, Suman
Economic geography and industrial marketing views on trade shows: collective marketing and knowledge circulation
2017 Rinallo, Diego; Bathelt, Harald; Golfetto, Francesca
End-market orientation per il futuro del manager fieristico
2008 Golfetto, Francesca; Rinallo, Diego
Esperienzialità e riti nella comunicazione business-to-business
2005 Golfetto, Francesca; Borghini, Stefania; Rinallo, Diego
Etica della comunicazione di marketing
2011 Rinallo, Diego; Miniero, Giulia
Event Marketing
2011 Rinallo, Diego
Eventi e sviluppo delle competenze territoriali: il caso del Salone del Mobile
2018 Golfetto, Francesca; Rinallo, Diego
Exploring the knowledge strategies of temporary cluster organizers:A longitudinal study of the EU fabric industry trade shows (1986-2006)
2011 Rinallo, Diego; Golfetto, Francesca
Exploring visitor experiences at trade shows
2010 Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca
Frontiere della Comunicazione di Marketing
2010 Golfetto, Francesca; Rinallo, Diego
Innovation through trade shows concertation
2017 Golfetto, Francesca; Rinallo, Diego