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Mostrati risultati da 21 a 40 di 69
Titolo Data di pubblicazione Autore(i) Rivista Editore
Look what they’ve done to my brand: clashes of brand tribes 1-gen-2005 Cova, Bernard; Pace, Stefano - ACR - Association for Consumer Research
The Role of Governance Structure in Trust Development: the Microfinance Case 1-gen-2005 Cirrincione, Armando; Pace, Stefano - Vrije Universiteit Amsterdam
Tribal Branding on the Net: the Nutella Case 1-gen-2005 Cova, Bernard; Pace, Stefano - EMAC - European Marketing Academy
ERP Marketing for SME's : Research on Italian Resellers 1-gen-2005 Morabito, Vincenzo; Pace, Stefano; Previtali, Pietro EUROPEAN MANAGEMENT JOURNAL -
How Museum’s Brand Name Affect the Perception of the Artwork: an Empirical Investigation 1-gen-2005 Pace, Stefano; Cirrincione, Armando - EMAC
Heuristic and Network Position: a Cognitive and Structural Framework on Innovation 1-gen-2005 Cirrincione, Armando; Pace, Stefano - Elgar Book
THE RELATIVE IMPACT OF DEMAND PROXIMITY AND SUPPLY AGGREGATION ON EXHIBITOR EVALUATION OF INTERNATIONAL TRADE FAIRS 1-gen-2006 Chizzoli, Cristian; Pace, Stefano; Rinallo, Diego - IMP Group
The Role of Governance Structure in the Strategic Resources Development 1-gen-2006 Cirrincione, Armando; Pace, Stefano - Strategic Management Society
Convergenza del marketing e della tecnologia per una nuova prospettiva della concomitanza. Riflessioni teoriche e prime evidenze empiriche 1-gen-2006 Baglieri, Vincenzo; Pace, Stefano; Caru', Antonella - DIVISIONE RICERCHE SDA BOCCONI
Brand Community of Convenience Products: New Forms of Customer Empowerment The case “my Nutella The Community" 1-gen-2006 Cova, Bernard; Pace, Stefano EUROPEAN JOURNAL OF MARKETING -
Does advertising communicate competence in B2B? A content analysis in the fashion industry 1-gen-2006 Pace, Stefano; Miniero, Giulia - IMP Group - Industrial Marketing & Purchasing Group
YouTube: an Opportunity for Consumer Narrative Analysis? 1-gen-2006 Pace, Stefano - Euromed Marseille
Do costs matter in ASP sourcing decisions? 1-gen-2006 Morabito, Vincenzo; Pace, Stefano THE INTERNATIONAL JOURNAL OF DIGITAL ACCOUNTING RESEARCH [Huelva]: Universidad de Huelva The State University of New Jersey Rutgers.
L'evoluzione degli studi di Innovation e Operations Management nei servizi 1-gen-2006 Belvedere, Valeria; Pace, Stefano; Zamboni, Silvia - DIVISIONE RICERCHE SDA BOCCONI
The relative impact of demand proximity and supply aggregation on exhibitor evaluation of international trade fairs 1-gen-2007 Chizzoli, Cristian; Pace, Stefano; Rinallo, Diego - ESCP-EAP, Paris; Università Ca' Foscari, Venezia
Global Brand Communities across Borders - The Warhammer Case 1-gen-2007 Cova, Bernard; Pace, Stefano; DAVID J., Park INTERNATIONAL MARKETING REVIEW -
Branding Tribale su Internet: “my Nutella The Community” 1-gen-2007 Cova, Bernard; Pace, Stefano MICRO & MACRO MARKETING Societa Editrice il Mulino Spa:Strada Maggiore 37, I 40125 Bologna Italy:011 39 051 256011, EMAIL: diffusione@mulino.it, INTERNET: http://www.mulino.it, Fax: 011 39 051 256034
Internationalization of a craft enterprise through a virtual tribe: "Le Nuvole" and the pipe-smoker tribe 1-gen-2007 Pace, Stefano; Luciano, Fratocchi; Fabrizio, Cocciola - Elsevier
Socialità e Consumo: il Caso Sprite Yard 1-gen-2007 Pace, Stefano - Il Sole 24 Ore
Seeking Community through Battle: Understanding the Meaning of Consumption Processes for Warhammer Gamers’ Communities across Borders 1-gen-2007 DAVID J., Park; Sameer, Deshpande; Cova, Bernard; Pace, Stefano - Elsevier
Mostrati risultati da 21 a 40 di 69
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