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Mostrati risultati da 21 a 40 di 98
Titolo Data di pubblicazione Autore(i) Rivista Editore
Il contributo del personale commerciale al successo del punto vendita 1-gen-2005 Guenzi, Paolo - Franco Angeli
Marketing du sport et management des installations 1-gen-2005 Guenzi, Paolo - Presses Universitaires du Sport
L’innovazione nei sistemi di offerta delle società di calcio: dagli stadi alle strutture polifunzionali customer-based 1-gen-2005 Guenzi, Paolo; M., Pavan FINANZA MARKETING E PRODUZIONE Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582
Integrating Marketing and Sales: A Means-End Approach 1-gen-2006 Guenzi, Paolo; Troilo, Gabriele - XX
Integrating Marketing and Sales: A Means-End Approach 1-gen-2006 Troilo, Gabriele; Guenzi, Paolo - XX
Antecedents and consequences of customer trust in the financial advisor 1-gen-2006 Guenzi, Paolo; L., Georges - -
Organizzazione e gestione della rete di vendita 1-gen-2006 Guenzi, Paolo - Università Bocconi Editore
Marketing and sales integration an empirical examination of its antecedentes and consequences 1-gen-2006 Ancarani, FABIO GUIDO; Guenzi, Paolo; Troilo, Gabriele - -
Building interpersonal relationships in mass-mediated service environments: The case of radio stations 1-gen-2006 Guenzi, Paolo; G., Beber - -
La forza di vendita 1-gen-2006 Guenzi, Paolo - Università Bocconi Editore
Integrating marketing and sales: a means-end approach 1-gen-2006 Guenzi, Paolo; Troilo, Gabriele - Athens University of Economics & Business
Sport marketing and Facility Management: From Stadiums to customer-based multipurpose Leisure Centers 1-gen-2006 Guenzi, Paolo - Butterworth_heinemann
The launch of new brands by professional soccer teams: The case of U.S. Lecce – Salento 12 1-gen-2006 Guenzi, Paolo; M., Nocco INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP -
Developing marketing capabilities for customer value creation through Marketing-Sales integration 1-gen-2006 Guenzi, Paolo; Troilo, Gabriele INDUSTRIAL MARKETING MANAGEMENT -
When and why do customers trust in grocery retailers? 1-gen-2007 Premazzi, Katia; Castaldo, Sandro; Guenzi, Paolo; Grosso, Monica; Grimaldi, Lidy - -
Investigating the overall contribution of interpersonal relationship to customer-to-firm relationship: the case of key employe 1-gen-2007 Arbore, Alessandro; Guenzi, Paolo; Ordanini, Andrea - -
Exploring relational trade-offs in the presence of key employees: the case of the radio industry 1-gen-2007 Guenzi, Paolo; Arbore, Alessandro; Ordanini, Andrea - -
A multi-level model of retail trust: building patronage through people, products, places and communication 1-gen-2007 Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro - -
A Multi-Level Model of Retail Trust: Building Patronage through People, Products, Places and Communication 1-gen-2007 Castaldo, Sandro; Guenzi, Paolo; Johnson, M. D. - Eaercd, The European Association for Education and Research in Commercial Distribution, Stirling, Uk
An empirical investigation of relationship selling strategy, management controls, salesperson behaviors and sales organization effectiveness 1-gen-2007 Guenzi, Paolo; Baldauf, Artur - -
Mostrati risultati da 21 a 40 di 98
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