In this paper, we report a longitudinal investigation of the system of trade fairs in the European clothing fabric industry over the 1989-2006 period. We found that trade fairs are strategically employed by entrepreneurial associations to promote the national or local industry and to resist the forces of globalization.
Trade fairs making war: Competing to become the reference event for the industry
RINALLO, DIEGO;GOLFETTO, FRANCESCA
2006
Abstract
In this paper, we report a longitudinal investigation of the system of trade fairs in the European clothing fabric industry over the 1989-2006 period. We found that trade fairs are strategically employed by entrepreneurial associations to promote the national or local industry and to resist the forces of globalization.
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