Value co-creation in a social purpose institution: the case of the Dynamo Camp Art Factory—between art therapy and artification

This study explores artification in nonprofit organizations, specifically focusing on the use of the arts to enhance the well-being of users. By examining how nonprofit institutions integrate artistic practices into their programs, the research highlights the potential for art to serve as a tool for promoting emotional, mental, and social well-being among diverse populations. Moreover, the impact of art therapy on various stakeholders (e.g., artists and/or art dealers) within nonprofit health and social service organizations and the art market in general remains understudied. Therefore, this study examines the case of the Dynamo Camp Art Factory and the complex system of relationships between the various stakeholders to understand the benefits of art therapy and the related artification process. Our findings show that through the involvement of artists in art therapy, value co-creation activities have a cultural and economic impact far beyond the therapeutic effect.