The presentation shows the preliminary results of an experimental study investigating whether a grocery retailer can play a role in consumer education, by influencing the consumer’s categorical knowledge.
Consumer education in grocery stores through category management. an exploratory study within a categorization-based framework
PREMAZZI, KATIA;MAURI, CHIARA
2004
Abstract
The presentation shows the preliminary results of an experimental study investigating whether a grocery retailer can play a role in consumer education, by influencing the consumer’s categorical knowledge.
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