PREMAZZI, KATIA

PREMAZZI, KATIA  

Dipartimento di Marketing  

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Risultati 1 - 20 di 86 (tempo di esecuzione: 0.018 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
Building customers’ store trust: a comprehensive model 1-gen-2009 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica - European Association for Education and Research in the Commercial Distribution
Canale distributivo 1-gen-2001 Premazzi, Katia - Garzanti Libri
Caso Filo d'Erba (parte A) + teaching notes (separate) 1-gen-2000 Mauri, Chiara; Premazzi, Katia - -
Caso Filo d'Erba (parte B) + teaching notes separate 1-gen-2000 Mauri, Chiara; Premazzi, Katia - -
Channel Marketing 1-gen-2012 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia - EGEA - Le dispense del Pellicano
Commercio elettronico 1-gen-2001 Premazzi, Katia - Garzanti Libri SpA
Concessionario 1-gen-2001 Premazzi, Katia - Garzanti Libri
Consumer education in grocery stores through category management. an exploratory study within a categorization-based framework 1-gen-2004 Premazzi, Katia; Mauri, Chiara - EIRASS
Corporate social responsibility and consumer education on nutrition and health: an exploratory study 1-gen-2010 Premazzi, Katia; P., Bardizza - EIRASS
Customer information sharing with e-vendors:The roles of incentives and trust 1-gen-2010 Premazzi, Katia; Castaldo, Sandro; Grosso, Monica; Puskala, Raman; Susan, Brudvig; Charles F., Hofacker INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE -
Customers’ information sharing with e-vendors: the role of incentives and trust 1-gen-2008 Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia - European Marketing Academy
Cyber marketing territoriale 1-gen-2001 Premazzi, Katia MICRO & MACRO MARKETING -
Dettagliante 1-gen-2001 Premazzi, Katia - Garzanti Libri
Distribuzione commerciale 1-gen-2001 Premazzi, Katia - Garzanti Libri SpA
Do regulatory changes affect innovation? The case of health & beauty retailing in the Netherlands 1-gen-2005 Premazzi, Katia; Timmermans, H. J. P. - EIRASS
Do you listen and answer to what i’m showing you? exploring verbal and non-verbal communication in a real retail encounter 1-gen-2009 Premazzi, Katia; C., Croci - EIRASS
Electronic commerce In Italy: an empirical research project 1-gen-1999 Castaldo, Sandro; Premazzi, Katia - NFEK
Enhancing consumers' category knowledge: an experimental study in a retail setting 1-gen-2004 Premazzi, Katia - Università Bocconi
Enhancing consumers’ category-knowledge: an experimental study in a retail setting 1-gen-2004 Premazzi, Katia - -
Enhancing e-marketing opportunities through online information sharing: the role of initial trust and incentives 1-gen-2011 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia - EMAC (European Marketing Academy)