PREMAZZI, KATIA
PREMAZZI, KATIA
Dipartimento di Marketing
Building customers’ store trust: a comprehensive model
2009 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica
Canale distributivo
2001 Premazzi, Katia
Caso Filo d'Erba (parte A) + teaching notes (separate)
2000 Mauri, Chiara; Premazzi, Katia
Caso Filo d'Erba (parte B) + teaching notes separate
2000 Mauri, Chiara; Premazzi, Katia
Channel Marketing
2012 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia
Commercio elettronico
2001 Premazzi, Katia
Concessionario
2001 Premazzi, Katia
Consumer education in grocery stores through category management. an exploratory study within a categorization-based framework
2004 Premazzi, Katia; Mauri, Chiara
Corporate social responsibility and consumer education on nutrition and health: an exploratory study
2010 Premazzi, Katia; P., Bardizza
Customer information sharing with e-vendors:The roles of incentives and trust
2010 Premazzi, Katia; Castaldo, Sandro; Grosso, Monica; Puskala, Raman; Susan, Brudvig; Charles F., Hofacker
Customers’ information sharing with e-vendors: the role of incentives and trust
2008 Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia
Cyber marketing territoriale
2001 Premazzi, Katia
Dettagliante
2001 Premazzi, Katia
Distribuzione commerciale
2001 Premazzi, Katia
Do regulatory changes affect innovation? The case of health & beauty retailing in the Netherlands
2005 Premazzi, Katia; Timmermans, H. J. P.
Do you listen and answer to what i’m showing you? exploring verbal and non-verbal communication in a real retail encounter
2009 Premazzi, Katia; C., Croci
Electronic commerce In Italy: an empirical research project
1999 Castaldo, Sandro; Premazzi, Katia
Enhancing consumers' category knowledge: an experimental study in a retail setting
2004 Premazzi, Katia
Enhancing consumers’ category-knowledge: an experimental study in a retail setting
2004 Premazzi, Katia
Enhancing e-marketing opportunities through online information sharing: the role of initial trust and incentives
2011 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| Building customers’ store trust: a comprehensive model | 1-gen-2009 | Castaldo, Sandro; Premazzi, Katia; Grosso, Monica | - | European Association for Education and Research in the Commercial Distribution |
| Canale distributivo | 1-gen-2001 | Premazzi, Katia | - | Garzanti Libri |
| Caso Filo d'Erba (parte A) + teaching notes (separate) | 1-gen-2000 | Mauri, Chiara; Premazzi, Katia | - | - |
| Caso Filo d'Erba (parte B) + teaching notes separate | 1-gen-2000 | Mauri, Chiara; Premazzi, Katia | - | - |
| Channel Marketing | 1-gen-2012 | Castaldo, Sandro; Grosso, Monica; Premazzi, Katia | - | EGEA - Le dispense del Pellicano |
| Commercio elettronico | 1-gen-2001 | Premazzi, Katia | - | Garzanti Libri SpA |
| Concessionario | 1-gen-2001 | Premazzi, Katia | - | Garzanti Libri |
| Consumer education in grocery stores through category management. an exploratory study within a categorization-based framework | 1-gen-2004 | Premazzi, Katia; Mauri, Chiara | - | EIRASS |
| Corporate social responsibility and consumer education on nutrition and health: an exploratory study | 1-gen-2010 | Premazzi, Katia; P., Bardizza | - | EIRASS |
| Customer information sharing with e-vendors:The roles of incentives and trust | 1-gen-2010 | Premazzi, Katia; Castaldo, Sandro; Grosso, Monica; Puskala, Raman; Susan, Brudvig; Charles F., Hofacker | INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | - |
| Customers’ information sharing with e-vendors: the role of incentives and trust | 1-gen-2008 | Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia | - | European Marketing Academy |
| Cyber marketing territoriale | 1-gen-2001 | Premazzi, Katia | MICRO & MACRO MARKETING | - |
| Dettagliante | 1-gen-2001 | Premazzi, Katia | - | Garzanti Libri |
| Distribuzione commerciale | 1-gen-2001 | Premazzi, Katia | - | Garzanti Libri SpA |
| Do regulatory changes affect innovation? The case of health & beauty retailing in the Netherlands | 1-gen-2005 | Premazzi, Katia; Timmermans, H. J. P. | - | EIRASS |
| Do you listen and answer to what i’m showing you? exploring verbal and non-verbal communication in a real retail encounter | 1-gen-2009 | Premazzi, Katia; C., Croci | - | EIRASS |
| Electronic commerce In Italy: an empirical research project | 1-gen-1999 | Castaldo, Sandro; Premazzi, Katia | - | NFEK |
| Enhancing consumers' category knowledge: an experimental study in a retail setting | 1-gen-2004 | Premazzi, Katia | - | Università Bocconi |
| Enhancing consumers’ category-knowledge: an experimental study in a retail setting | 1-gen-2004 | Premazzi, Katia | - | - |
| Enhancing e-marketing opportunities through online information sharing: the role of initial trust and incentives | 1-gen-2011 | Castaldo, Sandro; Grosso, Monica; Premazzi, Katia | - | EMAC (European Marketing Academy) |