PIANCATELLI, CHIARA
PIANCATELLI, CHIARA
Dipartimento di Marketing
#artoninstagram: engaging with art in the era of the selfie
2021-01-01 Piancatelli, Chiara; Massi, Marta; Vocino, Andrea
Authentic omnichannel: providing consumers with a seamless brand experience through authenticity
In corso di stampa Massi, Marta; Piancatelli, Chiara; Vocino, Andrea
Balenciaga, the Master of Haute Couture
2020-01-01 Piancatelli, Chiara; Mion, Piergiacomo; Cuadrado-García, Manuel
Boosting football club brands through museums: the experience of Mondo Milan
2019-01-01 Massi, Marta; Piancatelli, Chiara; Mion, Piergiacomo
Branding museums: how brand trustworthiness, perceived quality and satisfaction impact museum visitors’ behavior
2018-01-01 Piancatelli, Chiara; Massi, Marta; Turrini, Alex
Communication, business and digital transformation: the case of Burberry
2021-01-01 Mandelli, Andreina; Piancatelli, Chiara; Arbore, Alessandro
Cultura alta o cultura bassa? Un’indagine sui consumi 7 culturali degli immigrati in Italia
2021-01-01 Massi, Marta; Olivieri, Mirko; Piancatelli, Chiara
Culture and the city: rebranding "Tough Cities" through arts and culture - the case of Matera 2019
2019-01-01 Massi, Marta; Piancatelli, Chiara; Pancheri, Sonia
From maecenas to crowd: democratizing fundraising in the arts and culture. The case of BeArt
2019-01-01 Massi, Marta; Piancatelli, Chiara; Rurale, Andrea; Mion Dalle Carbonare, Piergiacomo
Has art lost its aura? How digital technology and decoupling have changed the rules of the art game: the ‘Artvisor’ case
2020-01-01 Piancatelli, Chiara; Massi, Marta; Harrison, Paul
Il marketing come strumento di valorizzazione culturale nei conservatori musicali. Il caso dell’istituto musicale “Claudio Monteverdi” di Cremona
2018-01-01 Massi, Marta; Piancatelli, Chiara; Rurale, Andrea
Il ruolo strategico dei social media nel mutato contesto degli eventi
2021-01-01 Piancatelli, Chiara; Raccagni, Deborah; Masserini, Simone
Le ricerche per la definizione e il controllo della comunicazione di massa
2022-01-01 Piancatelli, Chiara; Soscia, Isabella
Marketing experiential events through new media: the Ferragnez wedding case
2021-01-01 Piancatelli, Chiara; Massi, Marta; Raccagni, Deborah Carolina
New business models for craft: the case of Artemest
2022-01-01 Piancatelli, Chiara; Ricci, Alessandra
Nuove logiche e traiettorie di crescita dell’advertising
2022-01-01 Piancatelli, Chiara; Massi, Marta; Mandelli, Andreina
Preserving memory through branding: museums brands as vectors for advocacy, promotion and public programming
2019-01-01 Massi, Marta; Piancatelli, Chiara; Ghilardi, Roberta
Storie, relazioni e business: social media marketing nell'era delle piattaforme
2022-01-01 Mandelli, Andreina; Arbore, Alessandro; Piancatelli, Chiara
The impact of technology on visitor immersion in art exhibitions : evidence from the Modigliani Art Experience exhibition
2021-01-01 Carù, Antonella; Ostillio, Maria Carmela; Mion, Piergiacomo; Piancatelli, Chiara
The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions
2021-01-01 Piancatelli, Chiara; Massi, Marta; Vocino, Andrea