MINIERO, GIULIA
MINIERO, GIULIA
Dipartimento di Marketing
A possible stimulus of the consumers-citizens' sustainable consumption
2013 Corvi, Elisabetta; M., Bonera; Miniero, Giulia
Are advertising appeal effective? Insights from a Meta- Analysis
2011 Hornik, Jacob; Miniero, Giulia
Are advertising appeal effective? Insights from a Meta- Analysis
2010 Hornik, Jacob; Miniero, Giulia
Being green: from attitude to actual consumption
2014 Miniero, Giulia; A., Codini; M., Bonera; Corvi, Elisabetta; Bertoli, Giuseppe
Boosting Co-Production through Fantasy
2011 Miniero, Giulia; Addis, Michela; F., Ricotta
Computer based lie detection technique for scale validation
2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Does advertising communicate competence in B2B? A content analysis in the fashion industry
2006 Pace, Stefano; Miniero, Giulia
Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment
2014 Miniero, Giulia; Rurale, Andrea; Addis, Michela
Efficacy and efficiency of mass customization: the role of fantastical thinking
2012 Addis, Michela; Miniero, Giulia; F., Ricotta
Embarrassment, disclosure and willingness to buy
2012 Miniero, Giulia; Gibbert, Michael; Addis, Michela
Essere ‘In” quando si sceglie di essere “Out’: La gestione delle relazioni nel caso del Teatro Out Off
2007 Addis, Michela; Miniero, Giulia
Etica della comunicazione di marketing
2011 Rinallo, Diego; Miniero, Giulia
Fantasy and power as cognitive boosters influencing product evaluation and chioce
2011 Miniero, Giulia
Fantasy in watching motion pictures. The transportation effect
2011 Addis, Michela; Miniero, Giulia; F., Ricotta
Il ruolo della fantasia nei processi di consumo
2012 Addis, Michela; Miniero, Giulia; F., Ricotta
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Mass Customization Made Easy: When Individual Fantastical Thinking Matters
2012 Miniero, Giulia; Addis, Michela; F., Ricotta
Measuring customer satisfaction in a multitarget cultural institution: evidences for "Milano per La Scala" foundation
2009 Rurale, Andrea; Miniero, Giulia; Caru', Antonella
Personalizzare l'offerta con successo: il ruolo della fantasia
2015 Miniero, Giulia; Addis, Michela; Ricotta, Francesco