IRIS

MINIERO, GIULIA

MINIERO, GIULIA  

Dipartimento di Marketing  

Mostra records
Risultati 1 - 20 di 32 (tempo di esecuzione: 0.012 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
A possible stimulus of the consumers-citizens' sustainable consumption 1-gen-2013 Corvi, Elisabetta; M., Bonera; Miniero, Giulia - International Marketing Trends Conference
Are advertising appeal effective? Insights from a Meta- Analysis 1-gen-2011 Hornik, Jacob; Miniero, Giulia - American Marketing Association
Are advertising appeal effective? Insights from a Meta- Analysis 1-gen-2010 Hornik, Jacob; Miniero, Giulia FINANZA MARKETING E PRODUZIONE -
Being green: from attitude to actual consumption 1-gen-2014 Miniero, Giulia; A., Codini; M., Bonera; Corvi, Elisabetta; Bertoli, Giuseppe INTERNATIONAL JOURNAL OF CONSUMER STUDIES -
Boosting Co-Production through Fantasy 1-gen-2011 Miniero, Giulia; Addis, Michela; F., Ricotta - European Marketing Academy
Computer based lie detection technique for scale validation 1-gen-2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia - -
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Does advertising communicate competence in B2B? A content analysis in the fashion industry 1-gen-2006 Pace, Stefano; Miniero, Giulia - IMP Group - Industrial Marketing & Purchasing Group
Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment 1-gen-2014 Miniero, Giulia; Rurale, Andrea; Addis, Michela PSYCHOLOGY & MARKETING -
Efficacy and efficiency of mass customization: the role of fantastical thinking 1-gen-2012 Addis, Michela; Miniero, Giulia; F., Ricotta - EMAC
Embarrassment, disclosure and willingness to buy 1-gen-2012 Miniero, Giulia; Gibbert, Michael; Addis, Michela - EMAC
Essere ‘In” quando si sceglie di essere “Out’: La gestione delle relazioni nel caso del Teatro Out Off 1-gen-2007 Addis, Michela; Miniero, Giulia FINANZA MARKETING E PRODUZIONE -
Etica della comunicazione di marketing 1-gen-2011 Rinallo, Diego; Miniero, Giulia - Egea
Fantasy and power as cognitive boosters influencing product evaluation and chioce 1-gen-2011 Miniero, Giulia - Università Bocconi
Fantasy in watching motion pictures. The transportation effect 1-gen-2011 Addis, Michela; Miniero, Giulia; F., Ricotta - -
Il ruolo della fantasia nei processi di consumo 1-gen-2012 Addis, Michela; Miniero, Giulia; F., Ricotta - Egea
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Mass Customization Made Easy: When Individual Fantastical Thinking Matters 1-gen-2012 Miniero, Giulia; Addis, Michela; F., Ricotta - American Marketing Association
Measuring customer satisfaction in a multitarget cultural institution: evidences for "Milano per La Scala" foundation 1-gen-2009 Rurale, Andrea; Miniero, Giulia; Caru', Antonella - International Conference on Arts and Cultural Management
Personalizzare l'offerta con successo: il ruolo della fantasia 1-gen-2015 Miniero, Giulia; Addis, Michela; Ricotta, Francesco ECONOMIA & MANAGEMENT -