CINECA IRIS Institutional Research Information System
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishThis work focuses on the application of the relationship management approach to the cultural industries, defined by several markets to deal with and various and interdependent counterparts to cope with. We investigate the Out Off Theatre in Milan, an experimental theatre that has recently started to pay much attention to the success of its marketing policies. Through several empirical analysis we focus on the most critical markets, concluding that cultural organizations should manage relationships with multiple players and pay attention to the synergic interactions that make these industries a case of two-sided markets.
PRODOTTO NON ANCORA VALIDATO
Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo
| Titolo: | Essere ‘In” quando si sceglie di essere “Out’: La gestione delle relazioni nel caso del Teatro Out Off | |
| Data di pubblicazione: | 2007 | |
| Autori: | ||
| Autori: | Addis, Michela; Miniero, Giulia | |
| Rivista: | FINANZA MARKETING E PRODUZIONE | |
| Abstract: | This work focuses on the application of the relationship management approach to the cultural industries, defined by several markets to deal with and various and interdependent counterparts to cope with. We investigate the Out Off Theatre in Milan, an experimental theatre that has recently started to pay much attention to the success of its marketing policies. Through several empirical analysis we focus on the most critical markets, concluding that cultural organizations should manage relationships with multiple players and pay attention to the synergic interactions that make these industries a case of two-sided markets. | |
| Appare nelle tipologie: | 01 - Article in academic journal / Articolo su rivista scientifica |
File in questo prodotto:
Copyright © 2021