PRESTINI, STEFANO
PRESTINI, STEFANO
Dipartimento di Marketing
Consumer ambivalence in ethical consumption
2019 Prestini, Stefano; Sebastiani, Sebastiani
Consumer Ambivalence in Ethical Intention-Behavior Process
2018 Prestini, Stefano; Sebastiani, Roberta
Consumer ambivalence in luxury personal selling: the sales assistant side
2017 Prestini, Stefano; Sebastiani, Roberta
Consumer ambivalence in luxury shopping experience
2016 Prestini, Stefano; Sebastiani, Roberta
Digital fundraising in the arts
2023 Prestini, Stefano; Stanta, Michele Mario
Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy
2020 Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano
Embracing consumer ambivalence in the luxury shopping experience
2021 Prestini, Stefano; Sebastiani, Roberta
Embracing diversity and body positivity: the role of marketing in fashion markets and culture
2023 Prestini, Stefano; Borghini, Stefania; Carù, Antonella
II nuovo paradigma commerciale del Social Trade Marketing
2024 Colm, Laura; Prestini, Stefano
In the eyes of the art beholder: the case of Villa Necchi Campiglio
2019 Mion Dalle Carbonare, Piergiacomo; Prestini, Stefano; Rurale, Andrea
Innovating luxury service experiences through e-servicescapes
2022 Colm, Laura Ingrid Maria; Prestini, Stefano
Le 4 regole dell'influencer
2019 Golfetto, F.; Prestini, S.
Less is more in FMCG packaging? Consumer reactions on overpack elimination
2021 Prestini, Stefano; Giambastiani, Gaia; Nanni, Anastasia
Love or hate? Hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
2021 Visentin, Marco; Tuan, Annamaria; Prestini, Stefano
Mothers or beauty-queens: girls in the Magiki world and female stereotypes
2015 Borghini, Stefania; Prestini, Stefano; Maria Carolina, Zanette
Mothers or beauty-queens: girls in the Magiki world and gender stereotypes.
2016 Borghini, Stefania; Prestini, Stefano; Zanette Maria, Carolina
Segmenting for arts marketing: the mistake of adopting useless criteria
2021 Kottasz, Rita; Prestini, Stefano
Servizi ed esperienze per la smart city: il caso Open Stage
2023 Colm, LAURA INGRID MARIA; Prestini, Stefano
The Efficacy of Same- and Different- Gender Depictions in Advertising.
2019 Prestini, Stefano; Scarpi, Daniele
Trussardi art and fashion: a long-distance relationship?
2020 Rurale, Andrea; Prestini, Stefano
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| Consumer ambivalence in ethical consumption | 1-gen-2019 | Prestini, Stefano; Sebastiani, Sebastiani | - | (seleziona...) |
| Consumer Ambivalence in Ethical Intention-Behavior Process | 1-gen-2018 | Prestini, Stefano; Sebastiani, Roberta | - | SOCIETA’ ITALIANA MARKETING |
| Consumer ambivalence in luxury personal selling: the sales assistant side | 1-gen-2017 | Prestini, Stefano; Sebastiani, Roberta | - | SOCIETA’ ITALIANA MARKETING |
| Consumer ambivalence in luxury shopping experience | 1-gen-2016 | Prestini, Stefano; Sebastiani, Roberta | - | SOCIETA’ ITALIANA MARKETING |
| Digital fundraising in the arts | 1-gen-2023 | Prestini, Stefano; Stanta, Michele Mario | - | Egea |
| Dub or sub: effects of dubbing versus subtitling on TV advertising efficacy | 1-gen-2020 | Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano | ITALIAN JOURNAL OF MARKETING | - |
| Embracing consumer ambivalence in the luxury shopping experience | 1-gen-2021 | Prestini, Stefano; Sebastiani, Roberta | JOURNAL OF CONSUMER BEHAVIOUR | - |
| Embracing diversity and body positivity: the role of marketing in fashion markets and culture | 1-gen-2023 | Prestini, Stefano; Borghini, Stefania; Carù, Antonella | - | Routledge, Taylor and Francis Group |
| II nuovo paradigma commerciale del Social Trade Marketing | 1-gen-2024 | Colm, Laura; Prestini, Stefano | HARVARD BUSINESS REVIEW ITALIA | - |
| In the eyes of the art beholder: the case of Villa Necchi Campiglio | 1-gen-2019 | Mion Dalle Carbonare, Piergiacomo; Prestini, Stefano; Rurale, Andrea | - | - |
| Innovating luxury service experiences through e-servicescapes | 1-gen-2022 | Colm, Laura Ingrid Maria; Prestini, Stefano | - | IGI GLOBAL |
| Le 4 regole dell'influencer | 1-gen-2019 | Golfetto, F.; Prestini, S. | VIA SARFATTI 25 | - |
| Less is more in FMCG packaging? Consumer reactions on overpack elimination | 1-gen-2021 | Prestini, Stefano; Giambastiani, Gaia; Nanni, Anastasia | - | SOCIETA’ ITALIANA MARKETING |
| Love or hate? Hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs | 1-gen-2021 | Visentin, Marco; Tuan, Annamaria; Prestini, Stefano | INDUSTRIAL MARKETING MANAGEMENT | - |
| Mothers or beauty-queens: girls in the Magiki world and female stereotypes | 1-gen-2015 | Borghini, Stefania; Prestini, Stefano; Maria Carolina, Zanette | - | SOCIETA’ ITALIANA MARKETING |
| Mothers or beauty-queens: girls in the Magiki world and gender stereotypes. | 1-gen-2016 | Borghini, Stefania; Prestini, Stefano; Zanette Maria, Carolina | - | (seleziona...) |
| Segmenting for arts marketing: the mistake of adopting useless criteria | 1-gen-2021 | Kottasz, Rita; Prestini, Stefano | - | Routledge, Taylor and Francis Group |
| Servizi ed esperienze per la smart city: il caso Open Stage | 1-gen-2023 | Colm, LAURA INGRID MARIA; Prestini, Stefano | - | SOCIETA’ ITALIANA MARKETING |
| The Efficacy of Same- and Different- Gender Depictions in Advertising. | 1-gen-2019 | Prestini, Stefano; Scarpi, Daniele | - | SOCIETA’ ITALIANA MARKETING |
| Trussardi art and fashion: a long-distance relationship? | 1-gen-2020 | Rurale, Andrea; Prestini, Stefano | - | Palgrave |