The chapters provides an overview of the main implications digital has in the arts organizations attitude to develop relationship-based fundraising. It illustrates the definition of digital fundraising and of its main approaches, describing the main digital fundraising techniques suitable for arts organizations. Moreover it gives some examples of application of digital fundraising techniques in the Arts Industry.
Digital fundraising in the arts
Prestini, Stefano;Stanta, Michele Mario
2023
Abstract
The chapters provides an overview of the main implications digital has in the arts organizations attitude to develop relationship-based fundraising. It illustrates the definition of digital fundraising and of its main approaches, describing the main digital fundraising techniques suitable for arts organizations. Moreover it gives some examples of application of digital fundraising techniques in the Arts Industry.
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