COLM, LAURA INGRID MARIA
COLM, LAURA INGRID MARIA
Dipartimento di Marketing
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Dieci aree di azione per ridisegnare la funzione vendite
2022 Caiozzo, Paola; Colm, Laura Ingrid Maria; Guenzi, Paolo; Sisti, MARCO AURELIO
Dynamic governance matching in solution development
2020 Colm, Laura; Ordanini, Andrea; Bornemann, Torsten
Facing supply chain disruptions: strategies to ensure relational continuity
2021 Colm, Laura; Ordanini, Andrea
Forgiare il futuro : l'effectuation theory e il percorso imprenditoriale di Loccioni
2021 Colm, Laura; Ordanini, Andrea
II nuovo paradigma commerciale del Social Trade Marketing
2024 Colm, Laura; Prestini, Stefano
Innovating luxury service experiences through e-servicescapes
2022 Colm, Laura Ingrid Maria; Prestini, Stefano
Innovating services through experiences: an investigation of servicescape’s pivotal role
2016 Caru', Antonella; Colm, LAURA INGRID MARIA; Cova, Bernard
Servizi ed esperienze per la smart city: il caso Open Stage
2023 Colm, LAURA INGRID MARIA; Prestini, Stefano
Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture
2016 Colm, LAURA INGRID MARIA; Caru', Antonella
When service customers do not consume in isolation: a typology of customer copresence influence modes (CCIMs)
2017 Colm, LAURA INGRID MARIA; Ordanini, Andrea; Parasuraman, Parsu A.