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Titolo Data di pubblicazione Autore(i) Rivista Editore
Are consumers actually willing to pay more for sustainable packaging? A choice-based conjoint analysis 1-gen-2022 Branca, Generoso; Maria Correia Loureiro, Sandra; Resciniti, Riccardo - (seleziona...)
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis 1-gen-2023 Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)
Flatmates: the first Italian influencer marketing agency founded and managed by content creators 1-gen-2024 Branca, Generoso; D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo MICRO & MACRO MARKETING -
Generation Z’s reactions to brand activism: the role of self-identity and familiarity 1-gen-2023 Cammarota, Antonella; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)
Head or heart? A comparative study of the factors influencing sustainable consumption intention in two generational cohorts 1-gen-2021 D'Arco, Mario; Branca, Generoso; Lo Presti, Letizia; Mainolfi, Giada; Maggiore, Giulio; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)
How Artificial Intelligence impacts on Customer Experience 1-gen-2019 Resciniti, Riccardo; Branca, Generoso - (seleziona...)
How do consumers evaluate products in virtual reality? A literature review for a research agenda 1-gen-2024 Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo SPANISH JOURNAL OF MARKETING-ESIC -
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 1-gen-2022 D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo MICRO & MACRO MARKETING -
Influencer activism: insights for effective partnership with brands and organizations In corso di stampa D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo PSYCHOLOGY & MARKETING -
International marketing and the country of origin effect: the global impact of made in Italy 1-gen-2012 Bertoli, Giuseppe; Resciniti, Riccardo - Edward Elgar publishing
L'impatto del COVID-19 sull'orientamento dei consumatori verso comportamenti a favore della transizione ecologica 1-gen-2023 D’Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - Giappichelli Editore
Love is a two-sided why: exploring Valentine’s Day’s ritual purchases and consumption behaviors via comparative textual big data analysis and predictive modeling 1-gen-2022 Smaldone, Francesca; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)
Pre-owned suits me! Exploring Generation Z’s purchase behaviour towards second-hand fashion 1-gen-2023 Branca, Generoso; D'Arco, Mario; Resciniti, Riccardo MICRO & MACRO MARKETING -
Sustainable packaging design and the consumer perspective: a systematic literature review 1-gen-2024 Branca, Generoso; Resciniti, Riccardo; Babin, Barry J. ITALIAN JOURNAL OF MARKETING -
Virtual Reality in Healthcare: An in-depth examination of applications, challenges, and future research pathways 1-gen-2023 Branca, Generoso; D’Arco, Mario; Marino, Vittoria; Resciniti, Riccardo - (seleziona...)