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Mostrati risultati da 21 a 40 di 76
Titolo Data di pubblicazione Autore(i) Rivista Editore
Marketplace and attachment. A journey through ordinary and extraordinary consumer experiences 1-gen-2006 Borghini, Stefania; Zaghi, KARIN MARIA LAURA - Emac
Living with brands in an industrial context 1-gen-2006 Borghini, Stefania; Cova, B. - IMP Group
"Spazio progettato e spazio consumato. Il caso degli epicentri di Prada" 1-gen-2007 Zaghi, KARIN MARIA LAURA; Borghini, Stefania - F. Angeli
Opening the network: Bridging the IMP tradition and other research perspectives 1-gen-2007 Borghini, Stefania; Golfetto, Francesca; Salle, R; Rinallo, Diego INDUSTRIAL MARKETING MANAGEMENT -
The influence of occupational communities on buyer behavior 1-gen-2007 Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca - IMP Group
Agents in Paradise. Experiential Co-Creation through Emplacement, Ritualization, and Community 1-gen-2007 J. F., JR SHERRY; R. V., Kozinets; Borghini, Stefania - Routledge
L’attaccamento ai luoghi commerciali. Viaggio nelle esperienze quotidiane e straordinarie dei consumatori 1-gen-2007 Borghini, Stefania; Zaghi, KARIN MARIA LAURA MICRO & MACRO MARKETING Societa Editrice il Mulino Spa:Strada Maggiore 37, I 40125 Bologna Italy:011 39 051 256011, EMAIL: diffusione@mulino.it, INTERNET: http://www.mulino.it, Fax: 011 39 051 256034
European Advances in Consumer Research, Vol. 8 1-gen-2007 Borghini, Stefania; M. A., Mcgrath; C., Otnes - Association for Consumer Research
Opening the network: Bridging the IMP tradition and other research perspectives 1-gen-2007 Golfetto, F.; Salle, R.; Borghini, S.; Rinallo, D. INDUSTRIAL MARKETING MANAGEMENT Elsevier Inc.
Allomother as Image and Essence: Animating the American Girl Brand 1-gen-2008 J. F., Sherry; Borghini, Stefania; M. A., Mcgrath; Muniz, A. J. r.; N., Diamond; R. V., Kozinets - ROUTLEDGE
Co-creating Consumption Experiences: An Endless Innovation 1-gen-2008 Borghini, Stefania; Caru', Antonella - Wiley & sons
The interplay of institutional forces and consumer desires in the moulding of fashion 1-gen-2008 S., Askegaard; D., Atik; Borghini, Stefania - Association for Consumer Research
I consumatori e i negozi favoriti. Fenomenologia dell'attaccamento agli spazi commerciali 1-gen-2008 Borghini, Stefania; Zaghi, KARIN MARIA LAURA - Franco Angeli
Building market knowledge together: A netnographic study of online occupational communities 1-gen-2008 Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca - IMP Group
Use of Public Spaces as Creative Acts. Phenomenology of Street Art in a Cross-Cultural Perspective 1-gen-2008 Borghini, Stefania; Visconti, LUCA MASSIMILIANO; L., Anderson; J., Sherry - Association for Consumer Research
"We want a better world where all kids have branded stuff". Children ideologies on brands and advertising 1-gen-2009 Borghini, Stefania; Mauri, Chiara - EIASM
Negotiation and power in the construction of consumer's image. Exploration of the italian fashion system 1-gen-2009 S., Askegaard; Atik, Deniz; Borghini, Stefania - SIMktg (Società Italiana Marketing)
Why are themed brandstores so powerful? Retail brand ideology at American Girl Place 1-gen-2009 Borghini, Stefania; N., Diamond; R. V., Kozinets; M. A., Mcgrath; A., Jr Muniz; J. F., Jr Sherry JOURNAL OF RETAILING -
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research 1-gen-2009 N., Diamond; J. F., Sherry Jr; A., Muniz Jr; M. A., Mcgrath; R. V., Kozinets; Borghini, Stefania JOURNAL OF MARKETING -
Seing is believing? Signaling supplier’s value potential 1-gen-2010 Borghini, Stefania; Zerbini, Fabrizio; Golfetto, Francesca - IMP
Mostrati risultati da 21 a 40 di 76
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