Sfoglia per Autore
A recipe for creating new products
2007 Gibbert, Michael; M. MAZURSKY, D.
Strategic Networks: Learning to Compete
2007 Gibbert, Michael; Durand, T. h.
Strategic Learning Networks: The SKIN Framework
2007 Durand, ; Gibbert, Michael
"Marketing of competence: Exploring the resouce-based content of value-for-customer through a case study analysis"
2007 Zerbini, Fabrizio; Golfetto, Francesca; Gibbert, Michael
What passes as a rigorous case study?
2008 Gibbert, Michael; W., Ruigrok; B., Wicki
Financial Resource Constraints in innovation projects: When is less more?
2008 M., Hoegl; Gibbert, Michael; D., Mazursky
Customer Value: Theory, Research and Practice.
2008 A., Woodside; Golfetto, Francesca; Gibbert, Michael
Reframing value for customer
2008 Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael
creating and managing superior customer value
2008 A., Woodside; Golfetto, Francesca; Gibbert, Michael
Crafting Strategy Imaginatively
2008 Gibbert, Michael
Less is More: Financial aid discourages innovative solutions to poverty
2008 Valikangas, M.; Gibbert, Michael
Superior Value For The Customer
2008 A., Woodside; Golfetto, Francesca; Gibbert, Michael
Competence-based value framing for business-to-business customers
2008 Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael
Resource constraints and innovation in the car industry
2009 M., Weiss; M., Hoegl; L., Valikangas; Gibbert, Michael
Less is more: What car manufacturers can learn from an innovative start-up
2009 M., Weiss; M., Hoegl; L., Valikangas; Gibbert, Michael
Scarce resources inspire creativity
2009 Gibbert, Michael; M., Hoegl; L., Valikangas
The Case Study Method in Industrial Marketing
2009 Gibbert, Michael; A., Dubois
constraints as a source of radical innovation? Insights from jet propulsion development
2009 Gibbert, Michael; P., Scranton
How successful would a phone-pillow be? Using dual process theory to predict the success of hybrids involving dissimilar products
2009 D., Mazursky; Gibbert, Michael
Why learning from failure isn't easy (and what to do about it): Innovation trauma at Sun Microsystems
2009 L., Valikangas; Hoegl, Martin; Gibbert, Michael
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| A recipe for creating new products | 1-gen-2007 | Gibbert, Michael; M. MAZURSKY, D. | MIT SLOAN MANAGEMENT REVIEW | Sloan Management Review:MIT Sloan School of Management, Room E60-100, 77 Massachusetts Avenue:Cambridge, MA 02139:(617)253-7170, EMAIL: smr@mit.edu, INTERNET: http://mitsloan.mit.edu, Fax: (617)253-6466 |
| Strategic Networks: Learning to Compete | 1-gen-2007 | Gibbert, Michael; Durand, T. h. | - | blackwell |
| Strategic Learning Networks: The SKIN Framework | 1-gen-2007 | Durand, ; Gibbert, Michael | - | blackwell |
| "Marketing of competence: Exploring the resouce-based content of value-for-customer through a case study analysis" | 1-gen-2007 | Zerbini, Fabrizio; Golfetto, Francesca; Gibbert, Michael | INDUSTRIAL MARKETING MANAGEMENT | - |
| What passes as a rigorous case study? | 1-gen-2008 | Gibbert, Michael; W., Ruigrok; B., Wicki | STRATEGIC MANAGEMENT JOURNAL | - |
| Financial Resource Constraints in innovation projects: When is less more? | 1-gen-2008 | M., Hoegl; Gibbert, Michael; D., Mazursky | RESEARCH POLICY | - |
| Customer Value: Theory, Research and Practice. | 1-gen-2008 | A., Woodside; Golfetto, Francesca; Gibbert, Michael | - | (seleziona...) |
| Reframing value for customer | 1-gen-2008 | Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael | - | Emerald |
| creating and managing superior customer value | 1-gen-2008 | A., Woodside; Golfetto, Francesca; Gibbert, Michael | - | Emerald |
| Crafting Strategy Imaginatively | 1-gen-2008 | Gibbert, Michael | - | Versus |
| Less is More: Financial aid discourages innovative solutions to poverty | 1-gen-2008 | Valikangas, M.; Gibbert, Michael | STANFORD SOCIAL INNOVATION REVIEW | Center for Social Innovation:Stanford University, 518 Memorial Way:Stanford, CA 94305:(650)724-3629, EMAIL: ni_perla@gsb.stanford.edu, INTERNET: http://www.ssireview.com, Fax: (650)723-0516 |
| Superior Value For The Customer | 1-gen-2008 | A., Woodside; Golfetto, Francesca; Gibbert, Michael | - | Emerald |
| Competence-based value framing for business-to-business customers | 1-gen-2008 | Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael | - | (seleziona...) |
| Resource constraints and innovation in the car industry | 1-gen-2009 | M., Weiss; M., Hoegl; L., Valikangas; Gibbert, Michael | LEADER TO LEADER | - |
| Less is more: What car manufacturers can learn from an innovative start-up | 1-gen-2009 | M., Weiss; M., Hoegl; L., Valikangas; Gibbert, Michael | STRATEGY & LEADERSHIP | - |
| Scarce resources inspire creativity | 1-gen-2009 | Gibbert, Michael; M., Hoegl; L., Valikangas | MIT SLOAN MANAGEMENT REVIEW | - |
| The Case Study Method in Industrial Marketing | 1-gen-2009 | Gibbert, Michael; A., Dubois | INDUSTRIAL MARKETING MANAGEMENT | - |
| constraints as a source of radical innovation? Insights from jet propulsion development | 1-gen-2009 | Gibbert, Michael; P., Scranton | MANAGEMENT & ORGANIZATIONAL HISTORY | - |
| How successful would a phone-pillow be? Using dual process theory to predict the success of hybrids involving dissimilar products | 1-gen-2009 | D., Mazursky; Gibbert, Michael | JOURNAL OF CONSUMER PSYCHOLOGY | - |
| Why learning from failure isn't easy (and what to do about it): Innovation trauma at Sun Microsystems | 1-gen-2009 | L., Valikangas; Hoegl, Martin; Gibbert, Michael | EUROPEAN MANAGEMENT JOURNAL | - |
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