Sfoglia per Autore
From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies
2010 A., Dubois; Gibbert, Michael
Strategy Making in a Crisis
2010 Gibbert, Michael
The What and How of case study rigor: Three strategies based on published work.
2010 Gibbert, Michael; W., Ruigrok
Sidestepping implementation traps when implementing knowledge management: lessons learnt from Siemens
2011 Gibbert, Michael; Probst, Gilbert J. B.; Davenport, Thomas H.
Making virtue of necessity: the role of team climate for innovation in resource-constrained innovation projects
2011 Weiss, Matthias; Hoegl, Martin; Gibbert, Michael
The curious case of the refrigerator-TV: Similarity and hybridization.
2012 Gibbert, Michael; J. A., Hampton; Estes, Zachary; Mazursky, David
Embarrassment, disclosure and willingness to buy
2012 Miniero, Giulia; Gibbert, Michael; Addis, Michela
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation.
2012 Estes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David
Brand suicide? Memory and liking of negative brand names
2016 Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David
Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing
2016 Guest, Duncan; Gibbert, Michael; Estes, Zachary; Mazursky, David; Lam, Michael
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile