The article investigates dynamic marketing capablities in pharmaceutical firms and highlights their potential contribution to firm performance and sustainability of competitive advantage. It draws implications on the competitiveness of science based firms.
Dynamic Marketing Capabilities in Science-Based Industries
VERONA, GIANMARIO
2009
Abstract
The article investigates dynamic marketing capablities in pharmaceutical firms and highlights their potential contribution to firm performance and sustainability of competitive advantage. It draws implications on the competitiveness of science based firms.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
