Empirical investigation based on a S-O-R paradigm (Environmental Psychology) aimed at assessing the effects of in-store multi-sensorial stimulation on shoppers' behavior in a retail encounter selling beauty products
In-store multi-sensorial stimulation: which effects on effective shopping and purchasing behavior? An empirical investigation in a beauty-products retailing setting
PREMAZZI, KATIA;
2005
Abstract
Empirical investigation based on a S-O-R paradigm (Environmental Psychology) aimed at assessing the effects of in-store multi-sensorial stimulation on shoppers' behavior in a retail encounter selling beauty products
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
