The work introduces methods to analyze visual organizational texts (e.g., advertising, corporate web sites, etc.) in rigorous manners with the help of procedures based on structural and interpretive semiotics.
The semiotics of visual organizational texts: How to link the subjective semiotic gaze with objective research rigor
RINALLO, DIEGO
2004
Abstract
The work introduces methods to analyze visual organizational texts (e.g., advertising, corporate web sites, etc.) in rigorous manners with the help of procedures based on structural and interpretive semiotics.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
