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EnglishIn this paper we define a simple conceptual forecasting model which attempts to predict the market consequences of 3G mobile service design decisions. The market forecasting model described is the output of a value/choice model based on factors that affect adoption of 3G mobile multimedia services. The superior research question is: given full awareness and equal availability (marketing strength, etc.) of services with given characteristics, what fraction of a representative subpopulation would prefer each service? In this paper, we (1) first empirically describe the attributes and levels of value proposition, (2) present a brief overview of 3G mobile multimedia services forecasting system, (3) describe the forecasting model in that system (3) discuss the validation of the model.
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| Titolo: | A market dynamics model measuring user adoption of third generation wireless multimedia services |
| Data di pubblicazione: | 2005 |
| Autori: | |
| Autori: | Pagani, Margherita |
| Titolo del libro: | EMAC - European Marketing Academy Conference |
| Abstract: | In this paper we define a simple conceptual forecasting model which attempts to predict the market consequences of 3G mobile service design decisions. The market forecasting model described is the output of a value/choice model based on factors that affect adoption of 3G mobile multimedia services. The superior research question is: given full awareness and equal availability (marketing strength, etc.) of services with given characteristics, what fraction of a representative subpopulation would prefer each service? In this paper, we (1) first empirically describe the attributes and levels of value proposition, (2) present a brief overview of 3G mobile multimedia services forecasting system, (3) describe the forecasting model in that system (3) discuss the validation of the model. |
| Appare nelle tipologie: | 62 - Proceedings / Presentations |
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