In this paper we define a simple conceptual forecasting model which attempts to predict the market consequences of 3G mobile service design decisions. The market forecasting model described is the output of a value/choice model based on factors that affect adoption of 3G mobile multimedia services. The superior research question is: given full awareness and equal availability (marketing strength, etc.) of services with given characteristics, what fraction of a representative subpopulation would prefer each service? In this paper, we (1) first empirically describe the attributes and levels of value proposition, (2) present a brief overview of 3G mobile multimedia services forecasting system, (3) describe the forecasting model in that system (3) discuss the validation of the model.
A market dynamics model measuring user adoption of third generation wireless multimedia services
PAGANI, MARGHERITA
2005
Abstract
In this paper we define a simple conceptual forecasting model which attempts to predict the market consequences of 3G mobile service design decisions. The market forecasting model described is the output of a value/choice model based on factors that affect adoption of 3G mobile multimedia services. The superior research question is: given full awareness and equal availability (marketing strength, etc.) of services with given characteristics, what fraction of a representative subpopulation would prefer each service? In this paper, we (1) first empirically describe the attributes and levels of value proposition, (2) present a brief overview of 3G mobile multimedia services forecasting system, (3) describe the forecasting model in that system (3) discuss the validation of the model.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
