The chapter explores TCC's approach to loyalty management and measurement to illustrate how state-of-the-art methodologies and strategic use of data can significantly influence the performance of loyalty campaigns.
Loyalty management and measurement according to TCC: a data-driven approach [Chapter 8]
Generoso Branca;Andrea Ciacci;
2024
Abstract
The chapter explores TCC's approach to loyalty management and measurement to illustrate how state-of-the-art methodologies and strategic use of data can significantly influence the performance of loyalty campaigns.
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