IRIS

BRANCA, GENEROSO

BRANCA, GENEROSO  

Dipartimento di Marketing  

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Risultati 1 - 7 di 7 (tempo di esecuzione: 0.002 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
How do consumers evaluate products in virtual reality? A literature review for a research agenda 1-gen-2024 Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo SPANISH JOURNAL OF MARKETING-ESIC -
Impact of Covid-19 on consumers’ pro-environmental behaviour intentions. Does proximity to an event matter? 1-gen-2022 D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo MICRO & MACRO MARKETING -
Influencer activism: insights for effective partnership with brands and organizations In corso di stampa D'Arco, Mario; Branca, Generoso; Marino, Vittoria; Resciniti, Riccardo PSYCHOLOGY & MARKETING -
Pre-owned suits me! Exploring Generation Z’s purchase behaviour towards second-hand fashion 1-gen-2023 Branca, Generoso; D'Arco, Mario; Resciniti, Riccardo MICRO & MACRO MARKETING -
Sustainable packaging design and the consumer perspective: a systematic literature review 1-gen-2024 Branca, Generoso; Resciniti, Riccardo; Babin, Barry J. ITALIAN JOURNAL OF MARKETING -
Value through diversity: a systematic literature review to understand diversity and inclusion in consumer research 1-gen-2024 Branca, Generoso; Grosso, Monica; Castaldo, Sandro PSYCHOLOGY & MARKETING -
Virtual is so real! Consumers' evaluation of product packaging in virtual reality 1-gen-2023 Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra Maria Correia PSYCHOLOGY & MARKETING -