The chapter discusses horizontal diversification, a strategic decision to grow a business by offering a new range of products or services, targeting different customer segments, and using novel distribution channels. After presenting the different levels of horizontal diversification, the chapter introduces a list of portfolio maps that describe financial and operational logics to support decision-making about the most appropriate horizontal diversification investments for companies.
Business portfolio: horizontal scope
Molteni, Mario;Invernizzi, Giorgio;
2023
Abstract
The chapter discusses horizontal diversification, a strategic decision to grow a business by offering a new range of products or services, targeting different customer segments, and using novel distribution channels. After presenting the different levels of horizontal diversification, the chapter introduces a list of portfolio maps that describe financial and operational logics to support decision-making about the most appropriate horizontal diversification investments for companies.
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