Firms that intend to define a CS need to design and implement a framework of different elements that must be internally consistent and fit with the external environment. Using the hourglass model, the chapter describes the elements that build a corporate-level strategy and how they relate to each other. The concept of CS is broken down into different elements that are then described and analyzed throughout the first part of the book.
The corporate strategy hourglass
Molteni, Mario;Invernizzi, Giorgio
2023
Abstract
Firms that intend to define a CS need to design and implement a framework of different elements that must be internally consistent and fit with the external environment. Using the hourglass model, the chapter describes the elements that build a corporate-level strategy and how they relate to each other. The concept of CS is broken down into different elements that are then described and analyzed throughout the first part of the book.
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