Content management for a digital broadcaster

The purpose of the study is to understand the advantages offered by the implementation of content management for a digital broadcaster and how it integrates the business process value chain changing the nature of a company’s assets and products. The study, after giving a definition of content management, focuses on how digitally enabled processes, fed by content management, integrate the business and allow it to evolve, transform and realise new strategies and opportunities based on enabled capabilities. The study then considers the content management strategy adopted by broadcaster and changes required to business process, organization, system and culture, across the enterprise. The practical implementation of the concept will be illustrated on the example of CNN in USA and Telecinco in Spain.