Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of what are called movement, imitation, and position games.
Marketing strategies
Valdani, Enrico;Arbore, Alessandro
Writing – Original Draft Preparation
2015
Abstract
Marketing strategies are reviewed both in an external (i.e. ‘Market Power School’) and internal (i.e. ‘Resource Based View’) perspective. Focus will be put on marketing strategies based on market driving capabilities and resources. A model of competitive strategies will then be presented in a circular perspective, considering the shifting nature of what are called movement, imitation, and position games.File in questo prodotto:
File | Dimensione | Formato | |
---|---|---|---|
Proof_corrections.pdf
non disponibili
Descrizione: Proof prima bozza
Tipologia:
Documento in Pre-print (Pre-print document)
Licenza:
NON PUBBLICO - Accesso privato/ristretto
Dimensione
414.15 kB
Formato
Adobe PDF
|
414.15 kB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.