The contingent value of market-technology knowledge complementarity

The key argument of this paper is that knowledge dimensions and strategy types are theoretically relevant factors to understand the joint impact of market and technology knowledge on firm performance. The authors develop a series of hypotheses on the nature of market-technology complementarity under different conditions, namely different knowledge dimensions (breadth and depth) combinations and strategy types (defenders, prospectors, analyzers). Results form regression analysis on a sample of high-tech firms indicate that knowledge dimensions affect the strnght of market-technology complementarity and that such complementarity is mor eimportant for certain strategiey types (analyzers) than others (defenders and prospectors).