Videos on YouTube can be analysed at two connected levels: 1) the content of the video, and 2) its context, which comprises viewers’ comments and replies, tags, and related videos, and is both visual and textual. To fully comprehend the meanings of a video, researchers should focus on both levels and on all contextual facets. This chapter provides some suggestions on how to plan research pertaining to YouTube videos, with reference to videos that regard urban issues.
Ctizens on YouTube: Research-Method Issues
PACE, STEFANO
2012
Abstract
Videos on YouTube can be analysed at two connected levels: 1) the content of the video, and 2) its context, which comprises viewers’ comments and replies, tags, and related videos, and is both visual and textual. To fully comprehend the meanings of a video, researchers should focus on both levels and on all contextual facets. This chapter provides some suggestions on how to plan research pertaining to YouTube videos, with reference to videos that regard urban issues.
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