ADDIS, MICHELA

ADDIS, MICHELA  

Dipartimento di Marketing  

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Risultati 1 - 20 di 48 (tempo di esecuzione: 0.029 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
Acquisti, consumo ed emozioni 1-gen-2006 Addis, Michela; Soscia, Isabella - Università Bocconi Editore
Addressing prejudices and urban legends: the Tampax case 1-gen-2008 Addis, Michela - Prentice Hall
Art versus Commerce in the Movie Industry: A Two-Path Model of Motion-Picture Success 1-gen-2008 M. B., Holbrook; Addis, Michela JOURNAL OF CULTURAL ECONOMICS -
Boosting Co-Production through Fantasy 1-gen-2011 Miniero, Giulia; Addis, Michela; F., Ricotta - European Marketing Academy
Building a Market Orientation in an Arts or Cultural institution 1-gen-2001 Addis, Michela; Troilo, Gabriele - AIMAC, Montreal
Buying a Book as a Christmas Gift: Two Routes to Customer Immersion 1-gen-2007 Addis, Michela; G., Sala THE SERVICE INDUSTRIES JOURNAL -
Consumer immersion in aesthetic experiences at arts exhibitions: implications for marketing the arts 1-gen-2007 Addis, Michela; Caru', Antonella; Rurale, Andrea - -
Consumers’ identification and beyond: attraction, reverence, and escapism in the evaluation of films 1-gen-2010 Addis, Michela; M. B., Holbrook PSYCHOLOGY & MARKETING -
Converging Industries Through Experience: Lessons from Edutainment 1-gen-2007 Podesta', Stefano; Addis, Michela - Routledge
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Dreaming of artistic excellence, popularity, or both? 1-gen-2010 Addis, Michela; M. B., Holbrook - (seleziona...)
Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment 1-gen-2014 Miniero, Giulia; Rurale, Andrea; Addis, Michela PSYCHOLOGY & MARKETING -
Efficacy and efficiency of mass customization: the role of fantastical thinking 1-gen-2012 Addis, Michela; Miniero, Giulia; F., Ricotta - EMAC
Embarrassment, disclosure and willingness to buy 1-gen-2012 Miniero, Giulia; Gibbert, Michael; Addis, Michela - EMAC
Essere ‘In” quando si sceglie di essere “Out’: La gestione delle relazioni nel caso del Teatro Out Off 1-gen-2007 Addis, Michela; Miniero, Giulia FINANZA MARKETING E PRODUZIONE -
Esthetics and tastes, part II: effects of personality, class, and expertise 1-gen-2015 Addis, Michela - Sage
Evoluzione dell’assetto istituzionale di un museo: la Centrale Montemartini 1-gen-2001 Addis, Michela; G., Cappelletti ECONOMIA & MANAGEMENT -
Fantasy in watching motion pictures. The transportation effect 1-gen-2011 Addis, Michela; Miniero, Giulia; F., Ricotta - -
Humanizing a superhero: an empirical test in the comic book industry 1-gen-2016 Addis, Michela; Troilo, Gabriele INTERNATIONAL BUSINESS RESEARCH -
In search of the determinants of cultural sponsorship 1-gen-2003 Addis, Michela; Troilo, Gabriele - AIMAC