PAGANI, MARGHERITA

PAGANI, MARGHERITA  

Dipartimento di Marketing  

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Titolo Data di pubblicazione Autore(i) Rivista Editore
3G Wireless Market Attractiveness: Dynamic Challenges for Competitive Advantages 1-gen-2005 Pagani, Margherita - (seleziona...)
A Market Dynamics Model for Third Generation Mobile Multimedia Services 1-gen-2004 Pagani, Margherita - Marketing Science
A market dynamics model measuring user adoption of third generation wireless multimedia services 1-gen-2005 Pagani, Margherita - EMAC
A market model measuring user adoption of third generation wireless multimedia services 1-gen-2007 Pagani, Margherita REVISTA ROMÂNĂ DE MARKETING Bucureşti: Rosetti Educational
A Value-Choice model to forecast market consequences of 3G mobile service design decisions 1-gen-2008 Pagani, Margherita INTERNATIONAL JOURNAL OF MOBILE MARKETING Boulder, CO : Mobile Marketing Association, c2006-
A vicarious innovativeness scale for 3G mobile services: integrating the Domain Specific Innovativeness Scale with psychological and rational indicators 1-gen-2007 Pagani, Margherita TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT -
Accessibility, Usability and Functionality in T-Government services 1-gen-2009 Pagani, Margherita; Pasinetti, Chiara - IGI Gloabl
Adozione dei sistemi Open Source da parte delle imprese – Analisi quantitativa del settore petrolchimico e indotto 1-gen-2006 Pagani, Margherita - Rapporto di ricerca interno Università Bocconi
Alla sorgente del codice: Open Source nelle piccole e medie aziende tra sfide e opportunità 1-gen-2007 Grasso, Luigi; Monga, Mattia; Pagani, Margherita; Ripamonti, Laura NÒVA24 REVIEW Milano : Il Sole 24 Ore
An Attitude-based theoretical model to explore the consumer adoption of 3G Mobile TV Services 1-gen-2006 Pagani, Margherita - Marketing Science Conference
Banking e Tv digitale: stato dell'arte e possibili evoluzioni 1-gen-2001 Omarini, ANNA EUGENIA; Pagani, Margherita - -
Behavioral Segmentation in the development of B2B High Speed Data services” Poster session 1-gen-2005 Pagani, Margherita - IMP
Brand in the Hand: A Cross‐Market Investigation of Consumer Acceptance of Mobile Marketing 1-gen-2012 A. J., Rohm; T., Gao; F., Sultan; Pagani, Margherita BUSINESS HORIZONS -
Branding Strategies for Digital Tv Channels 1-gen-2011 Pagani, Margherita - (seleziona...)
Business drivers in the corporate market for mobile data technology 1-gen-2005 Pagani, Margherita - Idea Publishing Group
Business drivers in the corporate market for mobile data technology 1-gen-2004 Pagani, Margherita - Idea Publishing Group
Business drivers in the corporate market for mobile data technology 1-gen-2004 Pagani, Margherita - Idea Publishing Group
Business models with the development of digital iTV services: exploring the potential of the next big transaction market 1-gen-2007 Pagani, Margherita - IGI Publishing
Case study TIVO. Creating partnership to develop expertise 1-gen-2004 Pagani, Margherita; Chizzoli, Cristian - caso didattico interno
Challenges of usability evaluations in the emerging multimedia environment 1-gen-2006 Pagani, Margherita JOURNAL OF INFORMATION SCIENCE AND TECHNOLOGY Las Vegas, NV : Information Institute, c2004-