RUBERA, GAIA
RUBERA, GAIA
Dipartimento di Marketing
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations
2014 Griffith, D.; Rubera, Gaia
Come creare valore con l’economia dei dati
2021 Cillo, Paola; Rubera, Gaia
Country-level performance of new experience products in a global rollout: The moderating effects of economic wealth and national culture
2014 D., Griffith; G., Yalcinkaya; Rubera, Gaia
Design innovativeness and product sales' evolution
2015 Rubera, Gaia
Designed for growth: Product design capability, sales growth, and the contingent role of marketing, R&D, and operations capabilities
In corso di stampa Janani, Saeed; Wiles, Michael A.; Rubera, Gaia
Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity
2007 Ordanini, Andrea; Rubera, Gaia
Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information
2011 A. B., Eisingerich; Rubera, Gaia; M., Seifert; G., Bhardwaj
Drivers of brand commitment: A cross-national investigation
2010 A., Eisingerich; Rubera, Gaia
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration
2012 Rubera, Gaia; A., Kirca
From the firm to the market: the long and winding road to new product success
2008 Rubera, Gaia
Generative AI in innovation and marketing processes: a roadmap of research opportunities
2025 Cillo, Paola; Rubera, Gaia
Generative artificial intelligence: marketing’s death knell or ringing in a new era?
2025 Rubera, Gaia; Li, Weifeng; Hulland, John
Grow old with me: the temporal dynamics of founder-market interactions in capturing market attention
In corso di stampa Cillo, Paola; Rubera, Gaia
How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce
2010 Ordanini, Andrea; Rubera, Gaia
Incorporating Cultural Values for Understanding the Influence ofPerceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S.
2011 Rubera, Gaia; Ordanini, Andrea; D., Griffith
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
2020 Giannetti, Verdiana; Rubera, Gaia
Integrating functional knowledge and embedding learning in new product launches: how project forms helped EMI music
2008 Ordanini, Andrea; Rubera, Gaia; Sala, Mario
L'innovazione come leva strategica per attrarre e trattenere gli investitori
2018 Cillo, Paola; Rubera, Gaia
La propensione al comportamento imitativo delle imprese: una revisione critica
2008 Ordanini, Andrea; Rubera, Gaia; R., Defillippi
Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversify?
2009 A. B., Eisingerich; Rubera, Gaia; M., Seifert