GROSSO, MONICA
GROSSO, MONICA
Dipartimento di Marketing
A Comparison of brand extensions for private labels and national brands
2013 Grosso, Monica; Castaldo, Sandro
An empirical investigation to improve information sharing in online settings: a multi-target comparison
2020 Castaldo, Sandro; Grosso, Monica
Analyzing channel relationship complexity: the role of private labels and store trust in channel equilibrium
2012 Grosso, Monica
Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain
2012 Grosso, Monica; Castaldo, Sandro
Are private labels the same as brands? consumer preference within brand extension
2012 Grosso, Monica; Castaldo, Sandro
Building customers’ store trust: a comprehensive model
2009 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica
Channel design
2008 Castaldo, Sandro; Grosso, Monica
Channel management
2011 Castaldo, Sandro; Grosso, Monica
Channel Marketing
2012 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia
Conquistare mercati e clienti
2018 Castaldo, Sandro; Grosso, Monica
CRM in fashion retail: building store loyalty through store trust
2016 Castaldo, Sandro; Grosso, Monica
Customer information sharing with e-vendors:The roles of incentives and trust
2010 Premazzi, Katia; Castaldo, Sandro; Grosso, Monica; Puskala, Raman; Susan, Brudvig; Charles F., Hofacker
Customers’ information sharing with e-vendors: the role of incentives and trust
2008 Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia
Da channel marketing a omni-channel marketing: il cliente al centro dei canali
2020 Castaldo, Sandro; Grosso, Monica
Enhancing e-marketing opportunities through online information sharing: the role of initial trust and incentives
2011 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia
Enhancing information sharing in e-commerce: empirical results on the role of initial trust and incentives
2011 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica
Enhancing information sharing in e‐commerce: empirical results on the role of initial trust and incentives
2011 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica
Experience retail: le nuove funzioni del punto di vendita nell'omni-channel economy
2018 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia
Exploring How Third-Party Organizations Facilitate Coopetition Management in Buyer-Seller Relationships
2010 Castaldo, Sandro; Grosso, Monica; G., Mollering; Zerbini, Fabrizio
Fiducia o incentivi? Come vincere la sfida del privacy concern nell’e-commerce
2015 Castaldo, Sandro; Grosso, Monica
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| A Comparison of brand extensions for private labels and national brands | 1-gen-2013 | Grosso, Monica; Castaldo, Sandro | - | EAERCD, European Association of Education and Research in Commercial Distribution |
| An empirical investigation to improve information sharing in online settings: a multi-target comparison | 1-gen-2020 | Castaldo, Sandro; Grosso, Monica | - | IGI GLOBAL |
| Analyzing channel relationship complexity: the role of private labels and store trust in channel equilibrium | 1-gen-2012 | Grosso, Monica | - | Università Bocconi |
| Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain | 1-gen-2012 | Grosso, Monica; Castaldo, Sandro | - | EMAC, European Marketing Academy |
| Are private labels the same as brands? consumer preference within brand extension | 1-gen-2012 | Grosso, Monica; Castaldo, Sandro | - | AMA/ACRA |
| Building customers’ store trust: a comprehensive model | 1-gen-2009 | Castaldo, Sandro; Premazzi, Katia; Grosso, Monica | - | European Association for Education and Research in the Commercial Distribution |
| Channel design | 1-gen-2008 | Castaldo, Sandro; Grosso, Monica | - | Egea |
| Channel management | 1-gen-2011 | Castaldo, Sandro; Grosso, Monica | - | Egea |
| Channel Marketing | 1-gen-2012 | Castaldo, Sandro; Grosso, Monica; Premazzi, Katia | - | EGEA - Le dispense del Pellicano |
| Conquistare mercati e clienti | 1-gen-2018 | Castaldo, Sandro; Grosso, Monica | - | Egea |
| CRM in fashion retail: building store loyalty through store trust | 1-gen-2016 | Castaldo, Sandro; Grosso, Monica | - | IGI GLOBAL |
| Customer information sharing with e-vendors:The roles of incentives and trust | 1-gen-2010 | Premazzi, Katia; Castaldo, Sandro; Grosso, Monica; Puskala, Raman; Susan, Brudvig; Charles F., Hofacker | INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | - |
| Customers’ information sharing with e-vendors: the role of incentives and trust | 1-gen-2008 | Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia | - | European Marketing Academy |
| Da channel marketing a omni-channel marketing: il cliente al centro dei canali | 1-gen-2020 | Castaldo, Sandro; Grosso, Monica | - | Giappichelli Editore |
| Enhancing e-marketing opportunities through online information sharing: the role of initial trust and incentives | 1-gen-2011 | Castaldo, Sandro; Grosso, Monica; Premazzi, Katia | - | EMAC (European Marketing Academy) |
| Enhancing information sharing in e-commerce: empirical results on the role of initial trust and incentives | 1-gen-2011 | Castaldo, Sandro; Premazzi, Katia; Grosso, Monica | - | EAERCD Conference |
| Enhancing information sharing in e‐commerce: empirical results on the role of initial trust and incentives | 1-gen-2011 | Castaldo, Sandro; Premazzi, Katia; Grosso, Monica | - | EAERCD, European Association for Education and Research in the Commercial Distribution |
| Experience retail: le nuove funzioni del punto di vendita nell'omni-channel economy | 1-gen-2018 | Castaldo, Sandro; Grosso, Monica; Premazzi, Katia | - | Egea |
| Exploring How Third-Party Organizations Facilitate Coopetition Management in Buyer-Seller Relationships | 1-gen-2010 | Castaldo, Sandro; Grosso, Monica; G., Mollering; Zerbini, Fabrizio | - | Edward Elgar |
| Fiducia o incentivi? Come vincere la sfida del privacy concern nell’e-commerce | 1-gen-2015 | Castaldo, Sandro; Grosso, Monica | ECONOMIA & MANAGEMENT | - |