GROSSO, MONICA

GROSSO, MONICA  

Dipartimento di Marketing  

Mostra records
Risultati 1 - 20 di 68 (tempo di esecuzione: 0.035 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
A Comparison of brand extensions for private labels and national brands 1-gen-2013 Grosso, Monica; Castaldo, Sandro - EAERCD, European Association of Education and Research in Commercial Distribution
An empirical investigation to improve information sharing in online settings: a multi-target comparison 1-gen-2020 Castaldo, Sandro; Grosso, Monica - IGI GLOBAL
Analyzing channel relationship complexity: the role of private labels and store trust in channel equilibrium 1-gen-2012 Grosso, Monica - Università Bocconi
Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain 1-gen-2012 Grosso, Monica; Castaldo, Sandro - EMAC, European Marketing Academy
Are private labels the same as brands? consumer preference within brand extension 1-gen-2012 Grosso, Monica; Castaldo, Sandro - AMA/ACRA
Building customers’ store trust: a comprehensive model 1-gen-2009 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica - European Association for Education and Research in the Commercial Distribution
Channel design 1-gen-2008 Castaldo, Sandro; Grosso, Monica - Egea
Channel management 1-gen-2011 Castaldo, Sandro; Grosso, Monica - Egea
Channel Marketing 1-gen-2012 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia - EGEA - Le dispense del Pellicano
Conquistare mercati e clienti 1-gen-2018 Castaldo, Sandro; Grosso, Monica - Egea
CRM in fashion retail: building store loyalty through store trust 1-gen-2016 Castaldo, Sandro; Grosso, Monica - IGI GLOBAL
Customer information sharing with e-vendors:The roles of incentives and trust 1-gen-2010 Premazzi, Katia; Castaldo, Sandro; Grosso, Monica; Puskala, Raman; Susan, Brudvig; Charles F., Hofacker INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE -
Customers’ information sharing with e-vendors: the role of incentives and trust 1-gen-2008 Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia - European Marketing Academy
Da channel marketing a omni-channel marketing: il cliente al centro dei canali 1-gen-2020 Castaldo, Sandro; Grosso, Monica - Giappichelli Editore
Enhancing e-marketing opportunities through online information sharing: the role of initial trust and incentives 1-gen-2011 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia - EMAC (European Marketing Academy)
Enhancing information sharing in e-commerce: empirical results on the role of initial trust and incentives 1-gen-2011 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica - EAERCD Conference
Enhancing information sharing in e‐commerce: empirical results on the role of initial trust and incentives 1-gen-2011 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica - EAERCD, European Association for Education and Research in the Commercial Distribution
Experience retail: le nuove funzioni del punto di vendita nell'omni-channel economy 1-gen-2018 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia - Egea
Exploring How Third-Party Organizations Facilitate Coopetition Management in Buyer-Seller Relationships 1-gen-2010 Castaldo, Sandro; Grosso, Monica; G., Mollering; Zerbini, Fabrizio - Edward Elgar
Fiducia o incentivi? Come vincere la sfida del privacy concern nell’e-commerce 1-gen-2015 Castaldo, Sandro; Grosso, Monica ECONOMIA & MANAGEMENT -