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MAZZOLA, MARIA

MAZZOLA, MARIA  

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Titolo Data di pubblicazione Autore(i) Rivista Editore
A marketing perspective to "delight" the "patient 2.0": new and challenging expectations for the healthcare provider 1-gen-2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa BMC HEALTH SERVICES RESEARCH -
Come progettare esperienze indimenticabili per il paziente: marketing esperienziale 1-gen-2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa - -
Il paziente 2.0 1-gen-2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa - SudSanità
Smart technology for a smarter patient: sketching the patient 2.0 profile 1-gen-2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa - Springer
Technology innovation in healthcare and changing patient’s behaviors: new challenges for marketing 1-gen-2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa MERCATI E COMPETITIVITÀ -
Technology innovation, new patient's behaviors and new health service paradigms 1-gen-2017 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa IAC ONLINE JOURNAL, CIO AND DIGITAL INNOVATION -
The advertising - "text and driving" behavior relationship: theory and evidence of a shock advertising experiment 1-gen-2015 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa - GSTF
The role of social marketing communications in influencing "Text and Driving" behaviors: theory and evidence from an international sample 1-gen-2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa GSTF JOURNAL ON BUSINESS REVIEW -