The authors present a positioning paper on the new healthcare marketing perspectives arising from recent technological developments in the healthcare industry, new patients’ health behaviors and emerging health providers’ value propositions. This paper reviews literature and real life cases of new health information technology (HIT) advances in order to investigate the new health service models and to describe how the emerging healthcare paradigm is shaping communication and collaboration between users and providers.
Technology innovation, new patient's behaviors and new health service paradigms
BUCCOLIERO, LUCA;BELLIO, ELENA;MAZZOLA, MARIA;SOLINAS, ELISA
2017
Abstract
The authors present a positioning paper on the new healthcare marketing perspectives arising from recent technological developments in the healthcare industry, new patients’ health behaviors and emerging health providers’ value propositions. This paper reviews literature and real life cases of new health information technology (HIT) advances in order to investigate the new health service models and to describe how the emerging healthcare paradigm is shaping communication and collaboration between users and providers.
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