Sfoglia per Autore
Experiential marketing in Healthcare: key elements of a “delightful patient experience”
2015 Buccoliero, Luca; Bellio, Elena
Il paziente 2.0
2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa
Come progettare esperienze indimenticabili per il paziente: marketing esperienziale
2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa
How to shape hospital brand by improving patient experience
2016 Buccoliero, Luca; Bellio, Elena; Solinas, Elisa
A framework for the assessment of online fashion retailers: the fashion shopper web empowerment index
2016 Valdani, Enrico; Bellio, Elena; Buccoliero, Luca; Solinas, Elisa
Marketing and citizen web empowerment: an index for benchmarking Italian municipalities' web strategies
2016 Buccoliero, Luca; Bellio, Elena
Technology innovation in healthcare and changing patient’s behaviors: new challenges for marketing
2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa
Web ed empowerment del paziente 2.0
2016 Buccoliero, Luca; Bellio, Elena; Prenestini, Anna
The role of social marketing communications in influencing "Text and Driving" behaviors: theory and evidence from an international sample
2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa
A marketing perspective to "delight" the "patient 2.0": new and challenging expectations for the healthcare provider
2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa
Smart technology for a smarter patient: sketching the patient 2.0 profile
2016 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa
Senior customer shopping and in-store design
2017 Bellio, Elena; Buccoliero, Luca
Marketing e «progettazione esperienziale» dell’ospedale
2017 Buccoliero, Luca; Bellio, Elena; Solinas, Elisa
Technology innovation, new patient's behaviors and new health service paradigms
2017 Buccoliero, Luca; Bellio, Elena; Mazzola, Maria; Solinas, Elisa
La maternità nelle comunità online. Nuove pratiche di appropriazione e nuove forme di cittadinanza tecnoscientifica
2017 Annovi, Giulia; Castelfranchi, Yurij; Saviane, Chiara; Bellio, Elena; Fontanot, Donatella; Buccoliero, Luca; Pitrelli, Nico; Scannapieco, Gianluigi
Twitter and politics. Evidences from the 2016 Us presidential primary campaigns
2017 Bellio, Elena; Buccoliero, Luca; Arkoudas, Alessandra
Ageing Society e comportamenti della distribuzione commerciale
2017 Bellio, Elena; Buccoliero, Luca
The experience drivers of birthing women in the maternity hospital: a monocentric study based at Burlo Garofolo Trieste
2018 Bellio, Elena; Buccoliero, Luca; Crestini, Giulia; Annovi, Giulia; Saviane, Chiara; Pitrelli, Nico
Experiential marketing in hospitality: an in-depth analysis of the hospital environment
2018 Buccoliero, Luca; Bellio, Elena; Crestini, Giulia; Solinas, Elisa
Out-of-pocket expenditure for services in a national health system: the rationale for new pricing strategies in the Italian healthcare sector
2020 Bellio, Elena; Buccoliero, Luca
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