Sfoglia per Autore
Exploring visitor experiences at trade shows
2010 Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca
Oltre l'advertising
2011 Golfetto, Francesca; Rinallo, Diego
Piano di marketing
2011 Chizzoli, Cristian; Golfetto, Francesca
Exploring the knowledge strategies of temporary cluster organizers:A longitudinal study of the EU fabric industry trade shows (1986-2006)
2011 Rinallo, Diego; Golfetto, Francesca
The evolution of trade show systems: lessons from Europe
2012 Golfetto, Francesca
Prodotto, consumatore e politiche di mercato quarant'anni dopo.
2012 Borghini, Stefania; Caru', Antonella; Golfetto, Francesca; Pace, Stefano; Rinallo, Diego; Visconti, LUCA MASSIMILIANO; Zerbini, Fabrizio
Cambiare strategia
2012 Golfetto, Francesca
The influence of occupational communities on buying behavior
2012 D., Rinallo; Borghini, Stefania; Golfetto, Francesca
Competition and collective marketing: A history of the European textile industry trade shows
2012 Golfetto, Francesca; Rinallo, Diego
I driver del cambiamento
2013 Golfetto, Francesca
Trade show events, from live to digital: towards the development of new competencies
2013 Golfetto, Francesca; Rinallo, Diego
Trade shows in the globalizing knowledge economy
2014 H., Bathelt; Golfetto, Francesca; Rinallo, Diego
Trade show events, from live to digital: towards the development of new competencies
2014 Golfetto, Francesca; Rinallo, Diego
Using anthropological methods to study industrial marketing and purchasing: an exploration of professional trade shows
2014 Borghini, Stefania; Golfetto, Francesca; Rinallo, Diego
The evolution of trade show systems: Lessons from Europe
2015 Golfetto, Francesca; Rinallo, Diego
Internationalization and knowledge-based strategies of European trade show organizers in Asia: The case of Messe Frankfurt
2015 Rinallo, Diego; Golfetto, Francesca
Il piano di marketing
2016 Chizzoli, Christian; Golfetto, Francesca
Innovation through trade shows concertation
2017 Golfetto, Francesca; Rinallo, Diego
Economic geography and industrial marketing views on trade shows: collective marketing and knowledge circulation
2017 Rinallo, Diego; Bathelt, Harald; Golfetto, Francesca
Eventi e sviluppo delle competenze territoriali: il caso del Salone del Mobile
2018 Golfetto, Francesca; Rinallo, Diego
Legenda icone
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