Sfoglia per Autore
A study of free-riding-mitigating mechanism in online consumer networks
2006 Vianello, Silvia
Understanding differences between firm-managed and customer-managed brand communities
2006 S., Almeida; U., Dholakia; Vianello, Silvia
A study of sharing in online consumer community
2006 Vianello, Silvia
The impact of venue interactivity and community engagement on online and offline consumer behavior
2007 Vianello, Silvia
Consumers involvement in organizations in the eraof social media: open research questions
2009 Mandelli, Andreina; Vianello, Silvia
Motivation of retailers with different skills and optimal wholesale price policy
2009 I., Bykadorov; A., Ellero; E., Moretti; Vianello, Silvia
Le performance di marketing online
2009 Vianello, Silvia
The fans know best. When it comes to building online brand communities, do unto yourself as others already do unto you
2009 U. M., Dholakia; Vianello, Silvia
Segmentazione, Targeting e Posizionamento
2009 Zerbini, Fabrizio; Vianello, Silvia
Ict & Organization Performance: uncovering the mediating role of organizational learning and social capital
2009 Mandelli, Andreina; Salviotti, Gianluca; Vianello, Silvia
Le performance del marketing online
2009 Vianello, Silvia
Beyond knowledge and brandig: The impact of online communities on buying behavior
2009 Mandelli, Andreina; Vianello, Silvia
Consumers involvement in organizations in the era of social media: open research questions
2009 Mandelli, Andreina; Vianello, Silvia
The role of retailer’s performance in optimal wholesale pricediscount policies
2009 I., Bykadorov; A., Ellero; E., Moretti; Vianello, Silvia
Online falliscono i maniaci del controllo
2010 Vianello, Silvia
Green: addio al consumatore
2010 Vianello, Silvia; Reina, Davide
On the growth of online price dispersion over time: evidences from France and Italy
2010 Ancarani, FABIO GUIDO; Jallat, Frederic; Vianello, Silvia
How to profit from an existing customer base to drive company growth and profitability
2010 Vianello, Silvia; Ancarani, FABIO GUIDO; F., Quartuccio
Green marketing
2010 Caru', Antonella; Reina, Davide; Vianello, Silvia
On the growth of online price dispersion over time
2010 Ancarani, FABIO GUIDO; Jallat, Frederic; Vianello, Silvia
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