IRIS

Sfoglia per Autore  VIANELLO, SILVIA

Opzioni
Mostrati risultati da 1 a 20 di 30
Titolo Data di pubblicazione Autore(i) Rivista Editore
A study of sharing in online consumer community 1-gen-2006 Vianello, Silvia - -
A study of free-riding-mitigating mechanism in online consumer networks 1-gen-2006 Vianello, Silvia - -
Understanding differences between firm-managed and customer-managed brand communities 1-gen-2006 S., Almeida; U., Dholakia; Vianello, Silvia - Advances in Consumer Research
The impact of venue interactivity and community engagement on online and offline consumer behavior 1-gen-2007 Vianello, Silvia - -
Consumers involvement in organizations in the eraof social media: open research questions 1-gen-2009 Mandelli, Andreina; Vianello, Silvia - University of Macau
Consumers involvement in organizations in the era of social media: open research questions 1-gen-2009 Mandelli, Andreina; Vianello, Silvia - University of Macau publishing
Beyond knowledge and brandig: The impact of online communities on buying behavior 1-gen-2009 Mandelli, Andreina; Vianello, Silvia FINANZA MARKETING E PRODUZIONE -
The role of retailer’s performance in optimal wholesale pricediscount policies 1-gen-2009 I., Bykadorov; A., Ellero; E., Moretti; Vianello, Silvia EUROPEAN JOURNAL OF OPERATIONAL RESEARCH -
Motivation of retailers with different skills and optimal wholesale price policy 1-gen-2009 I., Bykadorov; A., Ellero; E., Moretti; Vianello, Silvia EUROPEAN JOURNAL OF OPERATIONAL RESEARCH -
Le performance del marketing online 1-gen-2009 Vianello, Silvia - Egea
Le performance di marketing online 1-gen-2009 Vianello, Silvia - Egea
Segmentazione, Targeting e Posizionamento 1-gen-2009 Zerbini, Fabrizio; Vianello, Silvia - Il Mulino
The fans know best. When it comes to building online brand communities, do unto yourself as others already do unto you 1-gen-2009 U. M., Dholakia; Vianello, Silvia MIT SLOAN MANAGEMENT REVIEW -
Ict & Organization Performance: uncovering the mediating role of organizational learning and social capital 1-gen-2009 Mandelli, Andreina; Salviotti, Gianluca; Vianello, Silvia - -
On the growth of online price dispersion over time: evidences from France and Italy 1-gen-2010 Ancarani, FABIO GUIDO; Jallat, Frederic; Vianello, Silvia - The Babson Retail Supply Chain Institute
Online falliscono i maniaci del controllo 1-gen-2010 Vianello, Silvia VIA SARFATTI 25 -
Green: addio al consumatore 1-gen-2010 Vianello, Silvia; Reina, Davide VIA SARFATTI 25 -
How to profit from an existing customer base to drive company growth and profitability 1-gen-2010 Vianello, Silvia; Ancarani, FABIO GUIDO; F., Quartuccio - -
L'uso dei social media per il marketing e la comunicazione aziendale 1-gen-2010 Mandelli, Andreina; Vianello, Silvia; C., Accoto - Università della Svizzera italiana
On the growth of online price dispersion over time 1-gen-2010 Ancarani, FABIO GUIDO; Jallat, Frederic; Vianello, Silvia - -
Mostrati risultati da 1 a 20 di 30
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